Neal Schaffer's Top 10 Weekly News June 21, 2025 Hey Reader, This week's news includes two insightful pieces in my Search Advice about the impact that AI is having on the SEO industry. I plan to publish a new podcast episode on the topic next week, but is clear that SEO has forever changed and will not go back to its pre-AI days. Just like the old days of generating traffic from social media are gone, it is beginning to look similar for search. Of course, the traffic won't go to zero, but we...
7 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News June 14, 2025 Hey Reader, Last week I talked about my shift in social media dashboards to improve efficiency. This week another issue arose that was a reminder that we always need to have a replacement tool in our back pocket. On Thursday there was a massive Internet outage (click here for the details), and although you might not have noticed it, one of the tools that I regularly use is still unable to be used as I type this: Calendly. Calendly has become...
14 days ago • 7 min read
Neal Schaffer's Top 10 Weekly News June 7, 2025 Hey Reader, Have you ever felt completely stuck because your tools just aren't keeping pace with your needs? That's exactly what happened to me recently with my social media dashboard. What started as a quick post turned into a frustrating realization that my go-to tool was falling behind—especially as I've been sharing more videos than ever. This frustration led to an unexpected weekend filled with research, experimenting with various...
21 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News May 30, 2025 Hey Reader, As I have more and more AI-related conversations with Fractional CMO clients, at speaking events, and with others, I am finding a gap in the "AI experience." More advanced AI users have uncovered more use case scenarios for AI versus beginners. And they are reaping the benefits throughout their business. In other words, if you are still only using AI to summarize meetings or write simple emails or social media captions, you are...
29 days ago • 7 min read
Neal Schaffer's Top 10 Weekly News May 23, 2025 Hey Reader, Today, I went to a new member meetup for my local Irvine Chamber of Commerce. I have lived in Irvine, California since 2005, but I have never joined its chamber. This is despite the fact that I have spoken at other local chambers, and Irvine itself is a booming economic capital of Orange County. At the meeting, I was reminded that marketing is about connection. You see, there were a lot of new potential members like myself as well as...
about 1 month ago • 7 min read
Neal Schaffer's Top 10 Weekly News May 16, 2025 Hey Reader, Some times you just need to keep things simple. After publishing Digital Threads and Maximizing LinkedIn for Business Growth in Q3/4 of last year, I was planning to enter the world of ecommerce by launching a Shopify store. In this way, I could provide my books, ebooks, audiobooks and everything else I plan on creating to anyone in the world from one central location. Turns out it was a lot more complicated than I thought. Despite...
about 1 month ago • 6 min read
Neal Schaffer's Top 10 Weekly News May 09, 2025 Hey Reader, Writing to you from San Diego where I just got off the stage at DigiMarCon San Diego. I ended up doing two presentations, one where I talked about how UGC can help you reimagine your social media marketing strategy for exponentially better results, and another where I did a workshop going through the main tactics that I teach in Digital Threads. Overall good reception, got to see some of my fave influencers (that's you Dennis Yu and...
about 2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News May 02, 2025 Hey Reader, I am excited to announce that I will be speaking at DigiMarCon San Diego next week. If you plan on attending or are based in San Diego let me know so that we could potentially meet up! I will be presenting on a topic that I have found great demand for: User-generated content. By itself the topic has been around for awhile, but once you see it as a strategic way to transform your social media strategy as I do, you will rethink your...
about 2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 26, 2025 Hey Reader, Just got back last night from speaking at NOVA Southeastern University's first ever Digital Marketing Summit. My presentation was both a look at the top digital marketing trends, but more importantly, the skills that Gen Z college students both bring to the table when it comes to marketing and those new skills they should possess to be successful in a marketing career in global corporations. I look forward to sharing this message...
2 months ago • 6 min read