Neal Schaffer's Top 10 Weekly News May 09, 2025 Hey Reader, Writing to you from San Diego where I just got off the stage at DigiMarCon San Diego. I ended up doing two presentations, one where I talked about how UGC can help you reimagine your social media marketing strategy for exponentially better results, and another where I did a workshop going through the main tactics that I teach in Digital Threads. Overall good reception, got to see some of my fave influencers (that's you Dennis Yu and...
9 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News May 02, 2025 Hey Reader, I am excited to announce that I will be speaking at DigiMarCon San Diego next week. If you plan on attending or are based in San Diego let me know so that we could potentially meet up! I will be presenting on a topic that I have found great demand for: User-generated content. By itself the topic has been around for awhile, but once you see it as a strategic way to transform your social media strategy as I do, you will rethink your...
16 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 26, 2025 Hey Reader, Just got back last night from speaking at NOVA Southeastern University's first ever Digital Marketing Summit. My presentation was both a look at the top digital marketing trends, but more importantly, the skills that Gen Z college students both bring to the table when it comes to marketing and those new skills they should possess to be successful in a marketing career in global corporations. I look forward to sharing this message...
22 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 19, 2025 Hey Reader, Greetings from Ho Chi Minh City, Vietnam where I am teaching an Advanced Masters Class in Organic and Earned Social and Content Marketing for the program that the Solvay Business School in Belgium has here. It has been amazing seeing how different the Vietnamese social media market is yet how much they have in common with how we market here in North America. More reflection on what I have learned to come in a future podcast...
29 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 11, 2025 Hey Reader, For those of you who read Digital Threads, you know by the case study for brand ambassador communities in the book that I am an Adobe Express Ambassador. That being said, I haven't really talked much about what I love about the tool and its features. Fortunately, Adobe sponsored me to write a blog post where I share my favorite features, full with screenshots and even a quick video on my favorite Japanese foods that I like which...
about 1 month ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 4, 2025 Hey Reader, Do you have a quarterly audit process for your digital marketing? I published a podcast episode (featured below) describing my simple approach that can yield big results in a little time. Would love for you to give it a listen and let me know what you think—and feel free to share your way of auditing with me as well! I am creating a free checklist that I will offer to all of my subscribers next week based on the podcast recording,...
about 1 month ago • 6 min read
Neal Schaffer's Top 10 Weekly News March 29, 2025 Hey Reader, Just got back from speaking at Heidelberg University and I am really excited to deliver these presentations again in the future! The first event was a two-hour personal branding and LinkedIn workshop which also shared why and how to leverage ChatGPT as part of revising your LinkedIn profile. I plan to revise my Maximizing LinkedIn for Business Growth book with this information in the near future! The second event was a keynote to...
about 2 months ago • 7 min read
Neal Schaffer March 21, 2025 Hey Reader, My spring speaking tour continues to Ohio next week, where I will be speaking at Heidelberg University in Tiffin, Ohio! I don't know how many of you might be in the area, but I thought I would let you know in case you wanted to attend as it will be a free event and chance to meet in person! You can find the details below. Click on the image to register or click here. Now on to this week's news! Please note: Some links in this newsletter are affiliate...
about 2 months ago • 7 min read
Neal Schaffer March 14, 2025 Hey Reader, By the time you read this, I will have probably finished my keynote at the Multifamily Social Media Summit in Napa, California. The topic of my keynote is revealed in this week's podcast episode and the latest one I am publishing today (which will be in next week's newsletter) continues on theme of re-imagining our company's social media presence. For anyone that has read Digital Threads, you already know what I am talking about, but if not, let me...
2 months ago • 7 min read