Neal Schaffer's Top 10 Weekly News September 5, 2025 Hey Reader, Have you moved beyond Generative AI 1.0? As AI—and how we use it—continues to evolve, has your usage of AI evolved as well? I ask this because I think a lot of us have covered the basics of how to use a ChatGPT or Claude and perhaps are even using it to create content on a daily basis. But there is so much more to AI than just that. One thing I have realized is that AI saves you time, yet actually makes you more busy. Once you...
11 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News August 29, 2025 Hey Reader, "Neal, if AI—and people—will be able to copy what you do, why do you continue to write books?" This is a question I was asked on a recent webinar. It's a good question, because as you know, we're only in the early days of AI, but we already see it impacting what we do as marketers and businesses. If you think AI can do most—if not everything—you do, and only better, it might be time to take a step back and do some deep thinking...
18 days ago • 7 min read
Neal Schaffer's Top 10 Weekly News August 22, 2025 Hey Reader, OMG - it has been awhile since I was last in touch with you ... hope all is good? For those that follow me on Instagram (https://instagram.com/nealschaffer), you would have known that I was in Mongolia for a week and then Japan for another. After getting back from two weeks of travel, I have been hunkering down on finalizing the revised and expanded version of Maximizing LinkedIn for Business Growth. It will be double in size, and...
25 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News July 18, 2025 Hey Reader, I posted this on my LinkedIn yesterday, so I thought I would share it with you all as well.As I continue to write my updated and expanded version of Maximizing LinkedIn for Business Growth, I am considering dedicating a new chapter to real-life success stories. I’m looking for organic LinkedIn wins—no automation tools, no paid ads, no Sales Navigator. Just smart, strategic use of LinkedIn that led to real business results. Are you...
2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News July 11, 2025 Hey Reader, As I continue working on my revision of Maximizing LinkedIn for Business Growth, I am looking to bring some new concepts into the book to provide deeper value to the reader. I go into this topic deeper in this week's podcast, Organize, Follow Up, Grow: A New Digital Marketing Mindset, but even after recording that I have been looking for the perfect CRM to integrate LinkedIn activities with your own email and calendar with a system...
2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News July 04, 2025 Hey Reader, To my American friends, Happy 4th of July! I have been spending time preparing for an updated and expanded version of my latest book on LinkedIn, Maximizing LinkedIn for Business Growth. So if you are reading this I have a few humble requests: If you have read the book and haven't reviewed it yet, would you consider adding a review to help improve its visibility in Amazon? You can do so by clicking here. I am looking for feedback on...
2 months ago • 8 min read
Neal Schaffer's Top 10 Weekly News June 27, 2025 Hey Reader, Do you use a productivity app to help you best manage your time? To be honest with you, I have never used anything more than logging to-dos on my Google Calendar. While a lot of people think I create a lot of content on a regular basis, I want to be able to create content more long-form content such as books and courses. I need to improve my productivity and improve my habits to be able to carve out more time in my busy schedule....
3 months ago • 7 min read
Neal Schaffer's Top 10 Weekly News June 21, 2025 Hey Reader, This week's news includes two insightful pieces in my Search Advice about the impact that AI is having on the SEO industry. I plan to publish a new podcast episode on the topic next week, but is clear that SEO has forever changed and will not go back to its pre-AI days. Just like the old days of generating traffic from social media are gone, it is beginning to look similar for search. Of course, the traffic won't go to zero, but we...
3 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News June 14, 2025 Hey Reader, Last week I talked about my shift in social media dashboards to improve efficiency. This week another issue arose that was a reminder that we always need to have a replacement tool in our back pocket. On Thursday there was a massive Internet outage (click here for the details), and although you might not have noticed it, one of the tools that I regularly use is still unable to be used as I type this: Calendly. Calendly has become...
3 months ago • 7 min read