Neal Schaffer's Top 10 Weekly News May 30, 2025 Hey Reader, As I have more and more AI-related conversations with Fractional CMO clients, at speaking events, and with others, I am finding a gap in the "AI experience." More advanced AI users have uncovered more use case scenarios for AI versus beginners. And they are reaping the benefits throughout their business. In other words, if you are still only using AI to summarize meetings or write simple emails or social media captions, you are...
9 days ago • 7 min read
Neal Schaffer's Top 10 Weekly News May 23, 2025 Hey Reader, Today, I went to a new member meetup for my local Irvine Chamber of Commerce. I have lived in Irvine, California since 2005, but I have never joined its chamber. This is despite the fact that I have spoken at other local chambers, and Irvine itself is a booming economic capital of Orange County. At the meeting, I was reminded that marketing is about connection. You see, there were a lot of new potential members like myself as well as...
16 days ago • 7 min read
Neal Schaffer's Top 10 Weekly News May 16, 2025 Hey Reader, Some times you just need to keep things simple. After publishing Digital Threads and Maximizing LinkedIn for Business Growth in Q3/4 of last year, I was planning to enter the world of ecommerce by launching a Shopify store. In this way, I could provide my books, ebooks, audiobooks and everything else I plan on creating to anyone in the world from one central location. Turns out it was a lot more complicated than I thought. Despite...
23 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News May 09, 2025 Hey Reader, Writing to you from San Diego where I just got off the stage at DigiMarCon San Diego. I ended up doing two presentations, one where I talked about how UGC can help you reimagine your social media marketing strategy for exponentially better results, and another where I did a workshop going through the main tactics that I teach in Digital Threads. Overall good reception, got to see some of my fave influencers (that's you Dennis Yu and...
30 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News May 02, 2025 Hey Reader, I am excited to announce that I will be speaking at DigiMarCon San Diego next week. If you plan on attending or are based in San Diego let me know so that we could potentially meet up! I will be presenting on a topic that I have found great demand for: User-generated content. By itself the topic has been around for awhile, but once you see it as a strategic way to transform your social media strategy as I do, you will rethink your...
about 1 month ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 26, 2025 Hey Reader, Just got back last night from speaking at NOVA Southeastern University's first ever Digital Marketing Summit. My presentation was both a look at the top digital marketing trends, but more importantly, the skills that Gen Z college students both bring to the table when it comes to marketing and those new skills they should possess to be successful in a marketing career in global corporations. I look forward to sharing this message...
about 1 month ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 19, 2025 Hey Reader, Greetings from Ho Chi Minh City, Vietnam where I am teaching an Advanced Masters Class in Organic and Earned Social and Content Marketing for the program that the Solvay Business School in Belgium has here. It has been amazing seeing how different the Vietnamese social media market is yet how much they have in common with how we market here in North America. More reflection on what I have learned to come in a future podcast...
about 2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 11, 2025 Hey Reader, For those of you who read Digital Threads, you know by the case study for brand ambassador communities in the book that I am an Adobe Express Ambassador. That being said, I haven't really talked much about what I love about the tool and its features. Fortunately, Adobe sponsored me to write a blog post where I share my favorite features, full with screenshots and even a quick video on my favorite Japanese foods that I like which...
about 2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News April 4, 2025 Hey Reader, Do you have a quarterly audit process for your digital marketing? I published a podcast episode (featured below) describing my simple approach that can yield big results in a little time. Would love for you to give it a listen and let me know what you think—and feel free to share your way of auditing with me as well! I am creating a free checklist that I will offer to all of my subscribers next week based on the podcast recording,...
2 months ago • 6 min read