Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Share
Websites With More Organic Search Traffic Get Mentioned More In AI Search | How To Reach Non-Followers On Instagram After The Latest Algorithm Update | Repurposing Content: 15 Specific And Popular Methods + More!
Do you use a productivity app to help you best manage your time?
To be honest with you, I have never used anything more than logging to-dos on my Google Calendar. While a lot of people think I create a lot of content on a regular basis, I want to be able to create content more long-form content such as books and courses. I need to improve my productivity and improve my habits to be able to carve out more time in my busy schedule.
That's why I've decided to try to rework my workflow into managing my tasks through a productivity app complete with habit tracking and even a built-in pomodoro timer.
It was a close race between it and Todoist, but I think TickTick has more features built in that I need.
Do you use a productivity app? Todoist user? TickTick user? Would love your feedback—please send me a reply with your thoughts!
Now on to this week's Top 10 news!
Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.
This recent interview I did dives into a refreshingly creative strategy: gift-based outreach. My guest, Corey Quinn, shares how sending thoughtfully chosen gifts—like gourmet cookies or personalized items—helped him bypass gatekeepers, build real relationships, and close multi-million dollar deals. If you’re tired of cold emails and cookie-cutter campaigns, this episode offers a fresh, human-centered approach that’s all about connection, not just conversion. Worth a view!
We know you’re always on the hunt for tools that genuinely improve your life—which is why we're excited to introduce you to Brain.fm's groundbreaking focus music.
Brain.fm’s patented audio technology was recently validated in a top neuroscience journal, showing how it actually changes your brainwaves to enhance concentration. They even offer a specialized ADHD mode, specifically engineered for brains that process attention differently.
Brain.fm is a powerful companion for any serious writing or deep thinking work.
In this Your Digital Marketing Coach podcast episode, I had the pleasure of speaking with Dane Golden, a true YouTube expert who breaks down how B2B and SaaS brands can use YouTube—both organically and with ads—to drive real business results. If you’ve been sleeping on YouTube or treating it like a video dump, this episode is your wake-up call. It's not just for creators—it's a powerful tool for leads, authority, and trust.
AI in marketing is moving fast—time-saving tech like AI agents and automated workflows are leading the charge for the next year. This report shows that most marketers want AI to cut down repetitive tasks, unlock insights, and boost ROI, but many still lack training. If you're trying to stay ahead, this snapshot is key to knowing what trends matter most—and where your team might need to catch up.
Choose from thousands of pre-made templates that look professional and earn you more attention, clicks, and customers. Whip up graphics for social media, ads, blogs, and more—even if you're not a graphic designer!
AI is changing marketing fast—but not always smoothly. This report shares 6 key insights from 155 marketing leaders, revealing that while tools like ChatGPT drive big time savings, challenges like output quality and misinformation are holding teams back. If you’re building your AI roadmap, this gives you a clear benchmark to see what’s working, where the gaps are, and where smart marketers are investing next.
If you’re wondering how to future-proof your marketing team, this post lays out exactly how to build an AI-ready marketing team—from the skills you need (think: data literacy, prompt engineering) to the tools to invest in and the culture that supports real change. Whether you're hiring or job hunting, this is your roadmap for thriving in an AI-powered world—without losing the human edge that still matters most.
Here’s the big takeaway: websites with high organic search traffic are getting mentioned more often in AI-powered search results. This study from Ahrefs confirms that visibility in tools like Perplexity, ChatGPT, and Google AI Overviews heavily favors already-popular sites—especially those with user-generated content. If you're trying to grow AI-driven visibility, this post explains why traffic still matters and where to focus (hint: think forums, videos, and niche authority).
If Instagram’s latest algorithm has tanked your reach, don’t panic—this guide breaks down 10 real strategies to reach non-followers in today’s discovery-driven platform. From Reels-first tactics and UGC campaigns to smarter SEO and strategic partnerships, it’s all here. If you’re serious about growth and tired of outdated hashtag hacks, this is your must-read roadmap to get seen by the right people—fast.
Want to grow on Instagram without flying blind? This post breaks down Instagram competitor analysis into 5 simple, strategic steps—with real examples (like Duolingo) to show how it’s done. From finding content gaps to timing your posts smarter, this guide gives you real, data-backed insights to boost your own performance. If you’re ready to compete smarter, not harder, this is your starting line.
Recommended Newsletters of the Week
Launch Your Online Course 🚀
by Alan Martin
I help aspiring course creators turn their ideas into a profitable reality, regardless of their starting point. Hi, I am Alan Martin! Social media guy turned Course Launch Coach. I’m the founder of Freedom Hackers and Chat Marketing. In my weekly newsletter I share tips and strategies and mindset hacks to help you create and launch your course as quickly as possible.
Tired of marketing advice that’s either obvious or outright shady? Strategic AF flips the script. It's the only newsletter that treats solopreneurs, founders, and marketers like grown-ups, not toddlers looking for the next shiny toy. Subscribe to get sharp, no-nonsense strategy advice without the cringe. No bro-marketing, no fluff — just real, sustainable growth tactics. Subscribe if you want results. Scroll past if you prefer gimmicks.
Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog
Check out the resources I offer below and sign up for my newsletter!
Every second Wednesday, I share fresh ideas to help you rise above the noise and communicate more clearly, confidently, and YOU-ly (Yes. That’s a word now).
Creating new content constantly is exhausting—but repurposing what you already have is how you get more ROI without more work. In this blog post, I break down 15+ time-saving ways to turn one blog, webinar, or post into a whole ecosystem of value. If you’re serious about scaling reach, engagement, and leads—without burning out—this guide is your playbook.
Measuring content marketing ROI isn’t optional anymore—it’s how you prove your value. Let me walk you through how to calculate ROI using the right formula, attribution model, and metrics that actually matter to the business. If you’re tired of guessing whether your content is working, this guide helps you track, optimize, and report with confidence—so you can turn content into a real revenue engine.
P.S. Pressing the unsubscribe button at the bottom will remove you from all communication from me. If you'd like to keep in touch and only receive monthly, instead of weekly, newsletters, please click here. Thank you!
Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Read more from Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer's Top 10 Weekly News June 21, 2025 Hey Reader, This week's news includes two insightful pieces in my Search Advice about the impact that AI is having on the SEO industry. I plan to publish a new podcast episode on the topic next week, but is clear that SEO has forever changed and will not go back to its pre-AI days. Just like the old days of generating traffic from social media are gone, it is beginning to look similar for search. Of course, the traffic won't go to zero, but we...
Neal Schaffer's Top 10 Weekly News June 14, 2025 Hey Reader, Last week I talked about my shift in social media dashboards to improve efficiency. This week another issue arose that was a reminder that we always need to have a replacement tool in our back pocket. On Thursday there was a massive Internet outage (click here for the details), and although you might not have noticed it, one of the tools that I regularly use is still unable to be used as I type this: Calendly. Calendly has become...
Neal Schaffer's Top 10 Weekly News June 7, 2025 Hey Reader, Have you ever felt completely stuck because your tools just aren't keeping pace with your needs? That's exactly what happened to me recently with my social media dashboard. What started as a quick post turned into a frustrating realization that my go-to tool was falling behind—especially as I've been sharing more videos than ever. This frustration led to an unexpected weekend filled with research, experimenting with various...
