Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Ads may soon become part of ChatGPT responses, not just sidebars. Organic reach in social media isn’t dead—it’s changing. These are the must-attend marketing conferences in 2026. Hey Reader, Hope you have all had a wonderful holiday season. I took some time off to spend time with my brother's family in Scottsdale, Arizona, and I came back to Southern California refreshed and energized...
12 days ago • 5 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: OpenAI’s new GPT Image 1.5 raises real concerns about trust and fakes Meta may soon limit business Pages to just two link posts a month Google’s Nick Fox says AI search optimization is basically the same as SEO Hey Reader, As we near the end of 2025, I want to ask you all a simple question: Is your marketing better—or more cost-effective—than it was a year ago? If not, I don't think...
23 days ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Tired of the social media grind? Learn why posting every day is not the move OpenAI just made a big move in its race against Google Disney sets to make waves with $1 Billion OpenAI investment Hey Reader, We are all still trying to navigate the post-AI world, and from a digital marketing perspective, the biggest disruption is happening in discoverability and search. I had my own...
30 days ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: YouTube just leveled up your optimization game! The new structure of AI Era SEO is upon us! Should you be writing "best X" lists more? Hey Reader, This week I dropped a new podcast episode for the first time in awhile defining the terms GEO and AEO and my advice for all on how to further re-frame SEO efforts for this new era of conversational search that we live in. The truth is, that...
about 1 month ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Substack isn’t just for writers anymore—brands are jumping in! ChatGPT just became your new shopping assistant! X (formerly Twitter) isn’t going anywhere—yet. Hey Reader, I hope all of my American friends had a very Happy Thanksgiving and are enjoying the 4-day weekend and the Black Friday sales that come with them! I don't need to remind you that Black Friday provides all of us a lot...
about 1 month ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Google’s new AI Mode is changing the rules of search—again. Target is stepping up its AI game—launching a ChatGPT app! Adobe just made a bold $1.9 billion move, acquiring Semrush. Hey Reader, I have a question for you that will help shape the future of this newsletter. Something I have been thinking a LOT about recently... If I launched a dedicated Substack with weekly advice...
about 2 months ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: OpenAI is piloting group chats in select countries LinkedIn is rolling out AI-powered conversational search Learn how to stay visible as AI reshapes search Hey Reader, I have a habit of listening to podcasts from their very first episode, but I do so for a reason: To give me deeper historical perspective on everything to glean greater insight. Case in point: The podcast I am listening...
about 2 months ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: What is AI Slop, and what should you be doing LinkedIn steps up the fight against fake engagement AI SEO is reshaping how marketers think about search Hey Reader, I just came back from an inspiring week in Las Vegas attending the premiere conference for authors, Author Nation, and then presenting on the power of user-generated content at DigiMarCon (I"ll be speaking at DigiMarCon San...
2 months ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer Welcome to the new look and feel for my weekly newsletter! Please reply with your feedback if you feel it is better or worse! In this week's newsletter: What is the "AI visibility gap" and what CEOs need to be asking LinkedIn reports significant increases in comments and video uploads Hubspot reports a resurgence of newsletters in the digital era Hey Reader, It has been two weeks since my last newsletter, and I...
2 months ago • 7 min read