Hey Reader, I don't email often outside of my newsletters—so when I do, it's worth your time. I'll cut to it: the old B2B playbook is fading fast. You already know what I mean: Forcing daily posts that get buried Creating "thought leadership" that sounds like everyone else Fighting an algorithm that keeps changing the rules Meanwhile, marketers everywhere are exhausted—creating more content than ever and seeing diminishing returns. Here's what the latest research shows: 95% of B2B marketers...
4 days ago • 1 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Learn the inside story behind my completely updated LinkedIn book! Answer engine optimization (AEO) tools are becoming must-haves! A compelling case for why email is your most undervalued channel! Hey Reader, Happy New Year! My keyword phrase for the year is TAKE ACTION—what is yours? I am happy to announce that my 2nd edition of Maximizing LinkedIn for Business Growth is now live on...
9 days ago • 5 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Ads may soon become part of ChatGPT responses, not just sidebars. Organic reach in social media isn’t dead—it’s changing. These are the must-attend marketing conferences in 2026. Hey Reader, Hope you have all had a wonderful holiday season. I took some time off to spend time with my brother's family in Scottsdale, Arizona, and I came back to Southern California refreshed and energized...
19 days ago • 5 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: OpenAI’s new GPT Image 1.5 raises real concerns about trust and fakes Meta may soon limit business Pages to just two link posts a month Google’s Nick Fox says AI search optimization is basically the same as SEO Hey Reader, As we near the end of 2025, I want to ask you all a simple question: Is your marketing better—or more cost-effective—than it was a year ago? If not, I don't think...
30 days ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Tired of the social media grind? Learn why posting every day is not the move OpenAI just made a big move in its race against Google Disney sets to make waves with $1 Billion OpenAI investment Hey Reader, We are all still trying to navigate the post-AI world, and from a digital marketing perspective, the biggest disruption is happening in discoverability and search. I had my own...
about 1 month ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: YouTube just leveled up your optimization game! The new structure of AI Era SEO is upon us! Should you be writing "best X" lists more? Hey Reader, This week I dropped a new podcast episode for the first time in awhile defining the terms GEO and AEO and my advice for all on how to further re-frame SEO efforts for this new era of conversational search that we live in. The truth is, that...
about 1 month ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Substack isn’t just for writers anymore—brands are jumping in! ChatGPT just became your new shopping assistant! X (formerly Twitter) isn’t going anywhere—yet. Hey Reader, I hope all of my American friends had a very Happy Thanksgiving and are enjoying the 4-day weekend and the Black Friday sales that come with them! I don't need to remind you that Black Friday provides all of us a lot...
about 2 months ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Google’s new AI Mode is changing the rules of search—again. Target is stepping up its AI game—launching a ChatGPT app! Adobe just made a bold $1.9 billion move, acquiring Semrush. Hey Reader, I have a question for you that will help shape the future of this newsletter. Something I have been thinking a LOT about recently... If I launched a dedicated Substack with weekly advice...
about 2 months ago • 6 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: OpenAI is piloting group chats in select countries LinkedIn is rolling out AI-powered conversational search Learn how to stay visible as AI reshapes search Hey Reader, I have a habit of listening to podcasts from their very first episode, but I do so for a reason: To give me deeper historical perspective on everything to glean greater insight. Case in point: The podcast I am listening...
2 months ago • 7 min read