Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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AI-Generated Content Does Not Hurt Your Google Rankings (600,000 Pages Analyzed) | 15+ LinkedIn Post Ideas Examples To Inspire Your Content Strategy | How They Used ChatGPT-o3 To Plan An Entire Marketing Campaign During One Plane Ride + More!
As I continue working on my revision of Maximizing LinkedIn for Business Growth, I am looking to bring some new concepts into the book to provide deeper value to the reader.
I go into this topic deeper in this week's podcast, Organize, Follow Up, Grow: A New Digital Marketing Mindset, but even after recording that I have been looking for the perfect CRM to integrate LinkedIn activities with your own email and calendar with a system to help you better organize and manage your relationships.
And, yes, the tool even has an AI assistant built in!
Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.
I had the pleasure of recently interviewing author A. Lee Judge to break down why true sales and marketing alignment can be a total game-changer for your business. We explored how joining each other’s meetings, sharing KPIs, and building a closed-loop system helps you close more deals and drive real ROI. If you want your marketing to generate revenue (not just likes!), this conversation will help you rethink how you work with sales!
In my latest podcast episode, I shared why your biggest growth often isn’t about getting more followers—it’s hidden in your DMs! I break down how organizing contacts and using a personal CRM can help you follow up, reconnect, and unlock relationships you’re neglecting. If you’ve ever wondered where your warmest leads or biggest fans went, they’re probably waiting for you to show up. Let’s fix that together!
HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.
Inside you'll discover:
A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets, each vetted for real-world potential
Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background
Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve
Unlock a future where artificial intelligence powers your success. Your next income stream is waiting.
Instagram Threads is catching up fast to X in mobile users, with over 115 million daily actives and big growth, while X’s user base shrinks. It’s a clear sign that Threads could pull in more ad dollars if this keeps up. If you want to stay ahead in social media marketing, watch this race—where people spend time is where your audience might shift next.
This HubSpot article shows just how powerful ChatGPT-o3 has become for marketing campaigns. It breaks down how you can now create high-quality graphics, brainstorm ideas, and run entire campaigns in under an hour—work that used to take teams weeks! If you want to see how AI can be your creative partner, not just a tool, this piece is packed with practical examples to get you started today.
Leverage your entire media library to create: upload audio & video files, import YouTube & Vimeo links, sync RSS feeds, or zap in content from wherever else it lives.
I recommend this post if you want to make AI actually creative for your marketing. It explains 4 smart ways to prompt AI so you don’t just get bland, predictable outputs. You’ll learn to break patterns, build feedback loops, use expert workflows, and push for strong opinions. If you’re tired of generic AI results, these ideas will help you turn your AI into a real creative partner—not just a vending machine!
Ahrefs meticulously shows that AI-generated content won’t tank your Google rankings—even after analyzing 600,000 pages! In fact, most top-ranking pages use some AI help, proving Google cares more about useful content than who (or what) writes it. So, don’t fear AI—use it wisely to level up your content, but remember: human insight still makes the best content stand out.
This is a must-read if you want to thrive in SEO’s AI era. It reminds us that while tools get smarter, true SEO wins still come from understanding human behavior and crafting content people actually value. Human-centered SEO means seeing what your audience really wants—something AI can’t fully grasp. So, if you want to rank higher while others struggle, keep the human touch front and center.
If you’re stuck on what to post on LinkedIn, this guide gives you 15+ proven ideas plus real examples and ready-to-use hooks to make your content stand out. It’s perfect if you want to build trust, show your brand’s human side, and boost engagement without sounding salesy. Bookmark this one — you’ll never run out of fresh, high-performing post ideas for LinkedIn again!
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Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog
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I help aspiring course creators turn their ideas into a profitable reality, regardless of their starting point. Hi, I am Alan Martin! Social media guy turned Course Launch Coach. I’m the founder of Freedom Hackers and Chat Marketing. In my weekly newsletter I share tips and strategies and mindset hacks to help you create and launch your course as quickly as possible.
You've heard me talk about it before, but this is my latest post on exactly what UGC marketing is and why it’s so powerful for trust, engagement, and conversions in 2025. You’ll see how real customers’ voices can fuel your brand’s reach without huge budgets. I also share 17 proven strategies, top tools, and inspiring examples to help you turn happy customers into your best marketers—and keep them coming back.
I break down why YouTube is social media—and why that matters so much for your marketing. Many brands still treat YouTube like a video dump, but it’s really a community builder, search engine, and influencer hub all in one. If you want to grow your audience, spark engagement, and boost discoverability, it’s time to use YouTube like the powerful social network it truly is!
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Read more from Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer's Top 10 Weekly News July 04, 2025 Hey Reader, To my American friends, Happy 4th of July! I have been spending time preparing for an updated and expanded version of my latest book on LinkedIn, Maximizing LinkedIn for Business Growth. So if you are reading this I have a few humble requests: If you have read the book and haven't reviewed it yet, would you consider adding a review to help improve its visibility in Amazon? You can do so by clicking here. I am looking for feedback on...
Neal Schaffer's Top 10 Weekly News June 27, 2025 Hey Reader, Do you use a productivity app to help you best manage your time? To be honest with you, I have never used anything more than logging to-dos on my Google Calendar. While a lot of people think I create a lot of content on a regular basis, I want to be able to create content more long-form content such as books and courses. I need to improve my productivity and improve my habits to be able to carve out more time in my busy schedule....
Neal Schaffer's Top 10 Weekly News June 21, 2025 Hey Reader, This week's news includes two insightful pieces in my Search Advice about the impact that AI is having on the SEO industry. I plan to publish a new podcast episode on the topic next week, but is clear that SEO has forever changed and will not go back to its pre-AI days. Just like the old days of generating traffic from social media are gone, it is beginning to look similar for search. Of course, the traffic won't go to zero, but we...
