Hey Reader,

This week's news includes two insightful pieces in my Search Advice about the impact that AI is having on the SEO industry.

I plan to publish a new podcast episode on the topic next week, but is clear that SEO has forever changed and will not go back to its pre-AI days.

Just like the old days of generating traffic from social media are gone, it is beginning to look similar for search. Of course, the traffic won't go to zero, but we can say the same for social referred traffic.

We now need to manage our expectations for what is possible with search and create our Library of Content much more intentionally. This is why understanding Digital Threads is so important because we always have to be managing our digital marketing priorities and relying on the power of other threads when one becomes less effective.

I hope you'll read the two Search Advice articles (​Welcome To Zero-Click Search. Please Leave Your Traffic At The Door. and The New Normal) and would love to hear your feedback after you do!

Now on to this week's Top 10 news!

Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.

1. This Week's Podcast

​The Repurposing Playbook: 5 Anchor Formats That Fuel 50+ Pieces Of Content​ This is an episode from my Your Digital Marketing Coach podcast to show you exactly how to repurpose one piece of content into 50+ assets—without burning out or blowing your budget. I walk you through my Content Chain system, tools I use like Opus Pro, ChatGPT, and Adobe Express, and how to build a workflow that works weekly. If you’re sitting on content and not reusing it, you’re leaving reach (and ROI) on the table. Let’s fix that. Click here for the full episode →

2. This Week's News

​Americans Now Use Social Media As Their Primary News Source, Research Shows

Social media has officially overtaken TV as the top news source in the U.S., according to fresh research from Oxford’s Reuters Institute. Over half of Americans now get their news from social and video platforms, especially on mobile—and they’d rather watch than read. This shift is massive for marketers, media pros, and creators alike. If you're not adapting your content to these trends, you're already behind.

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3. This Week's News

​Facebook Announces That All Video Uploads Will Now Be Reels​

​All Facebook videos are now Reels—by default. That’s right, every video you upload (except livestreams) will automatically be shared as a Reel, with no length or format limits. This streamlines publishing, boosts visibility in the Reels feed, and unifies metrics under Reels analytics. If video is part of your strategy, it’s time to embrace the shift—Reels are officially the center of Meta’s engagement universe.

4. AI Advice

​How To Use AI To Simplify Your Marketing​

Feeling overwhelmed by content creation? This Social Media Examiner post shows you how to adopt an AI-first mindset to make your marketing faster, smarter, and way less stressful. From identifying the right use cases to mapping out AI-powered workflows, you’ll learn how to streamline everything from planning to repurposing. If you want to save time and actually enjoy your marketing again, this guide is your blueprint.

5. Search Advice

​Welcome To Zero-Click Search. Please Leave Your Traffic At The Door.​

This is a must-read to understand the new landscape of SEO today. Google’s zero-click search is eating into your traffic—and fast. In this deep dive from Ahrefs, Louise Linehan breaks down how AI Overviews and chat-based search are changing the rules, and why traditional SEO can’t carry your strategy anymore. If you care about keeping your brand seen (and clicked), this is a must-read. Learn what’s actually working now—and where to shift your efforts before it’s too late.

​Digital Threads​ This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget. Click here to get your copy now →

6. Search Advice

​The New Normal​

Clicks are out—influence is in. In this smart breakdown, Kevin Indig explains how AI Overviews, AI Mode, and ChatGPT are rewriting the rules of SEO. It’s no longer about ranking on one SERP; it’s about being visible everywhere users ask questions—across apps, LLMs, and social feeds. If you're in SEO, content, or marketing strategy, this is a must-read to reset your KPIs and future-proof your presence.

7. Social Advice

​Do LinkedIn Videos Work Better Than Blogs? Here’s The Data​

Short-form video is hot on LinkedIn—but does it work better than blogs? In this 90-day test, Scott Gillum finds that while video boosts impressions and engagement, it falls short on real business impact. Blogs drove more comments and profile views, but neither format generated leads. Bottom line? LinkedIn’s algorithm favors familiarity, not format. If you’re chasing ROI, the problem might not be the content—it might be LinkedIn itself.

8. Social Advice

​Master The Art Of Going Viral On LinkedIn With Hala Taha's Four-Step Formula​

​Going viral on LinkedIn isn’t luck—it’s structure. This HubSpot post breaks down exactly what makes LinkedIn content take off, from writing style to hook strategy and engagement patterns. You’ll learn how top creators craft posts that spark conversation, trigger the algorithm, and drive meaningful business impact. If LinkedIn is part of your marketing or personal brand, this is the viral blueprint you’ve been waiting for.

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9. Latest From My Blog

​Top 10 YouTube Video Ideas To Boost Your Content And Attract New Subscribers​

This is a blog post I personally wrote to help content creators and marketers break through YouTube overwhelm. If you’re stuck wondering what to post next, I share 10 proven video ideas—from tutorials to shorts, case studies, and collabs—that are working right now. It’s not just about views, it’s about building a channel that grows subscribers and drives real results. Start simple, stay consistent, and scale smart.

10. Latest From My Blog

​Unlock Twitter Success: Copy-Paste These 15 Tweet Templates​

This post contains my advice to help you stop overthinking your Twitter content. I’ve been tweeting since 2008, and I’ve seen how using simple, repeatable templates can skyrocket engagement and save tons of time. Whether you want to ask questions, spark debate, or even go viral, these 15 tweet templates are designed to grow your audience and keep your content flowing effortlessly. Copy, paste, and start posting smarter.

If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.​

Warm regards,

​Neal Schaffer​ Fractional CMO / Author / Speaker / Educator

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