Hey Reader,

To my American friends, Happy 4th of July!

I have been spending time preparing for an updated and expanded version of my latest book on LinkedIn, Maximizing LinkedIn for Business Growth. So if you are reading this I have a few humble requests:

• If you have read the book and haven't reviewed it yet, would you consider adding a review to help improve its visibility in Amazon? You can do so by clicking here.
• I am looking for feedback on the current version of the LinkedIn book as well as what information you would like in the next version. For that reason I will be hosting a Zoom chat where I hope to engage with as many of you as possible! It will also be a great opportunity to ask me any LinkedIn related questions you might have! In order to be invited to the chat, all I ask is that you have reviewed any of my 6 books on Amazon. If you have, please reply to this email so I can find a date and time that work for all of us!

OK - that was my ask. Now a sneak peek of what I have been working on...

I am looking to beef up sections of my LinkedIn book and was hunting for new LinkedIn tools to introduce ... and then I found THIS!

What you are looking at is my LinkedIn InBox, but in a 3rd party app! It 100% synchs with LinkedIn, but it allows me to organize my LinkedIn communication just like I do my own Gmail Inbox!

Note that the pink areas include names which I have blotted out for privacy.

Here is why I love this tool:

• I can tag contacts—and then they will show up in dedicated InBoxes that you see on the lefthand side (great when you want to organize your contacts into different types)
• I can set reminders to reach back out to contacts from any given message, knowing that the message will pop back to the top of my InBox whenever I want it to (if you use Boomerang for Gmail like I do, it is that functionality)
• I can easily find people who never replied to my messages (hopefully that is not YOU! lol) to follow up
• I can create and easily add snippets of common things I add to messages (book time with me here, thanks for connecting, etc.)
• Yes, it integrates with CRMs! More on that in a future newsletter!

LinkedIn's Inbox is TERRIBLE for helping you keep in touch with people, but as they say in sales, the money is in the follow-up. This tool has helped me manage my last year's worth of messages in no time and find messages where I dropped the ball or I neglected to follow up!

If you are interested in checking out this tool, please click here. It is not an affiliate link but a referral link which gives me a free month should you wish to sign up. So that helps me keep my costs down to spend more time finding things to introduce to you like the above!

Now on to this week's Top 10 news!

Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.

1. This Week's Podcast Episode

​SEO Isn’t Dead: How AI Is Rewriting The Rules​ In this powerful podcast episode, I sat down with Bruce Clay, often called the father of SEO, to unpack how AI is changing SEO today. Bruce shares decades of perspective, what the “new SEO” really means, and how brands must focus on SERP visibility, not just rankings. If you want to understand how to blend AI tools, content, and strategy to stay ahead, this conversation is a must-listen! Click here to listen to the full episode →

Sponsored by: HubSpot​ Turn AI into Your Income Engine ​HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age. Inside you'll discover: A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets, each vetted for real-world potential Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve Unlock a future where artificial intelligence powers your success. Your next income stream is waiting. Get your guide

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2. AI Advice

​Regain Your Time With ChatGPT: Training AI To Assist You​

Feeling buried under busy work? This fresh article from Social Media Examiner shows you how to train ChatGPT like an amazing intern to tackle time-draining tasks. You’ll learn how to build attribute sets, give better instructions, and shift your energy from grind to growth work. If you want to regain hours in your day and use AI to work smarter, not harder, this is your roadmap to real productivity!

3. Search Advice

​How To Adjust Your Content Strategy For Google’s AI Mode​

If you’re still following a traditional SEO playbook, this guide breaks down why you need to rethink your entire content strategy for Google’s AI Mode. You’ll learn how to cover full intent clusters, create retrieval-ready sections, and become a primary source that earns AI citations. This shift isn’t optional—brand authority and direct audience trust are your insurance in an AI-first search world. Get ahead before your traffic vanishes!

​Make Any Video You Want To Make!​ Direct your AI co-editor to turn your vision into video, or do it yourself with intuitive editing tools. With Descript, making video is as easy as typing! Click here to start for free! →

4. Search Advice

​AI Search Visibility Is The New SEO KPI For B2B Brands​

This is a timely read for every B2B marketer: AI search visibility is now a must-have metric, not just nice-to-have. This piece breaks down how Reddit threads, LinkedIn posts, and YouTube videos are powering AI-generated answers — and why your social presence directly shapes what buyers see. If you want your brand to show up in tomorrow’s AI-driven discovery, start here.

5. Email Advice

​12 Email Marketing Tips The Pros Don’t Want You To Know​

I just wrote this blog post to share 12 insider email marketing tips the pros rarely reveal. You’ll learn how to unlock email’s massive ROI, segment like a strategist, automate for hands-off sales, and craft subject lines that actually get opened. If you want to turn your email list into your top revenue channel, this is for you. Give these tips a try and watch your results grow!

6. Social Advice

​20 LinkedIn Engagement Hacks To Turn Scrollers Into Leads​

If you’re tired of your LinkedIn posts getting ignored, this guide is packed with 20 practical engagement hacks you can use right now to turn passive scrollers into warm leads. From crafting stronger hooks to using polls, visuals, and series, you’ll learn how to spark real conversations, build trust, and stay top-of-mind in your niche—without gaming the algorithm. Start showing up better on LinkedIn and watch your connections become customers!

​Digital Threads​ This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget! Click here to get your copy now →

7. Social Advice

​I Work Full-Time — Here’s The No-Pressure System That Helped Me Stay Consistent On Social Media​

Juggling a full-time job and still want to grow on social media? This relatable read shows you how to build a no-pressure system that works with your real life — not against it. You’ll learn to set a realistic posting pace, spot content ideas in daily life, capture them on the go, and build a “mini buffer” for busy days. Small habits, big consistency. This is the system your future self will thank you for!​

8. Social Advice

​The Ultimate Social Media Audit Checklist For Marketing Professionals​

Here’s a complete social media audit checklist straight from my years of helping brands grow smarter online. This guide will help you spot what’s working, fix what’s not, and find real growth opportunities hiding in your data. If you’re ready to stop guessing and make your social media truly support your business goals, this audit process is your new best friend. Let me know how it works for you!

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9. Latest From My Blog

​When And How To Boost An Instagram Post For Maximum Impact​

If you’ve ever wondered when and how to boost an Instagram post for real impact, my new guide breaks it all down. You’ll learn how to pick the right content, target the ideal audience, and set smart budgets so you’re not wasting money. With Instagram’s reach shrinking, boosting strategically is how you stay seen and drive real results. Use these steps to make your next boost worth every dollar!

10. Latest From My Blog

​Is Shopify Worth It In 2025? A Fractional CMO’s Take On Pros, Cons & Growth Potential​

​Wondering if Shopify is still worth it in 2025? This deep dive gives you my honest take as a Fractional CMO. I break down Shopify’s pros, cons, real costs, and growth potential so you can see if it fits your goals. With so many platforms competing, this helps you decide if Shopify’s ease, apps, and multi-channel reach make sense for your business. Check it out before you commit!

If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.​

Warm regards,

​Neal Schaffer​ Fractional CMO / Author / Speaker / Educator

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