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Hey Reader,
Happy New Year!
Hope you had a chance to refresh over the holidays and are ready to take on a new year of changes in our constantly evolving world of digital marketing!
If there was one phrase I want you to focus on this year it would be the topic of my latest podcast, The Democratization of Discoverability.
Related to that phrase, if there was one keyword I want you to remember this year, it is a simple one: Output.
With advances in generative AI, it is easier that ever to create content in a variety of formats in your own or business brand voice. It's also easier than ever to use AI to analyze your content, your target audience persona, and your competitors to see what is doing well, what isn't, where the content gaps are, and ultimately what content you should be focusing on.
As I talk about in The Age of Influence, those who publish content yield influence online. They are also discovered online, not just by search engines and social media users, but now also by large language models.
I don't want you to create content for the sake of output like some other "gurus" (not naming names!) preach, but there should be nothing holding you back from being able to create more and better content in 2025 than you did in 2024.
And if there is something holding you back, it's time to look into what that might be and how to remedy it.
I'll give you an example: I wanted to publish 50 podcast episodes in 2024, but I "failed," only publishing 39. I realize now that one of the things holding me back was sticking to a regiment of always including industry news before I began each episode. That required extra work but also special timing. At the end of the day, though, I reminded myself that people are not listening to my podcast for the news but for the advice. So I decided in 2025 to simply stop doing that segment and to focus on the topic of each episode. In this way I think I can create more and better quality podcast content in 2025.
Hope the explanation makes sense! If you are stuck and need help, please reply and let me know your situation so that I can give you some advice!
Now on to this week's news!
This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.
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This Week's Podcast
2025: The Year Of The Democratization Of Discoverability
Discoverability—it's the key to digital marketing success in 2025.
I believe that 2025 is all about the "democratization of discoverability," a seismic shift transforming how content is found and consumed across search engines, social platforms, and emerging AI technologies.
Learn how to adjust your strategy to stay ahead, from optimizing content for AI-driven search engines to embracing video, podcasts, and beyond.
Would love to hear your thoughts and your plans for 2025!
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This Week's Top Articles
NEWS
Trump Told SCOTUS He Plans To Make A Deal To Save TikTok
Donald Trump’s move to delay the nationwide TikTok ban underscores his intent to negotiate a political resolution to preserve the platform while addressing security concerns. Framing himself as TikTok’s “savior,” he argues that decisions on the app’s future should fall under presidential authority, not rushed judicial mandates. With over 170 million users, TikTok’s role in free speech, political campaigning, and cultural expression adds weight to the debate, making this a pivotal moment for tech, policy, and international relations.
Google CEO’s 2025 AI Strategy Deemphasizes Search Box
Roger Montti’s article highlights Google's pivot toward AI-first experiences in 2025, led by apps like Gemini and Project Astra. These innovations emphasize multimodal interactions—text, images, and voice—rather than the traditional search box. For SEO and publishers, this signals a shift in user behavior, requiring a broader strategy that embraces AI-driven interfaces. With tools like Astra as universal assistants, this evolution reshapes how audiences discover and interact with content online. Adaption is key.
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This Week's Poll!
Please vote—after which you will be able to see the responses and compare yourself to the community!
| Do you honestly believe TiKTok will be banned in the US in 2025? |
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Featured Tool Of The Week
Discover Taplio, your go-to solution to make people hear about you on LinkedIn!
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More Top Articles For The Week
SOCIAL ADVICE
7 Scroll-Stopping YouTube Shorts Ideas For Brands (With Examples)
Sprout Social’s guide to YouTube Shorts ideas for brands is packed with actionable tips to help you stand out in the fast-paced world of short-form video. From repurposing existing content to crafting compelling FAQs and behind-the-scenes clips, these ideas offer a blend of creativity and strategy. With Shorts now reaching new audiences and benefiting from YouTube’s searchability, this article shows how to maximize your impact with minimal effort. A must-read for marketers!
How To Leverage Pinterest SEO To Grow Your Following
Mastering Pinterest SEO is a game-changer for driving traffic and building brand awareness. This guide highlights practical strategies, like leveraging the Pinterest search bar for keyword research, optimizing pins and boards, and using tools like Pinterest Analytics. With tips on crafting engaging visuals, creating rich pins, and scheduling consistently, this is your roadmap to reaching your audience and maximizing Pinterest’s potential as a search engine for discovery and inspiration. Perfect for eCommerce or creative brands!
Reddit Is Ready For Brands: How To Build Real Connections And Succeed
Brent Csutoras’ article highlights the growing potential of Reddit for brands and how to navigate its unique culture. With a massive, engaged user base, Reddit offers opportunities to connect authentically, but brands must prioritize trust and genuine contributions. Strategies like understanding niche subreddits, engaging thoughtfully, and leveraging Reddit tools ensure success. For marketers ready to listen, adapt, and add value, Reddit is a powerful platform for long-term impact and meaningful community connections.
AI ADVICE
Midjourney For Business: How To Quickly Create Professional AI Art
Michael Stelzner and Marshall Atkinson's article on using Midjourney for Business is a must-read for creative professionals. It highlights how AI tools like Midjourney can revolutionize design workflows, saving time while delivering stunning results. Packed with practical tips, from structuring prompts to advanced style techniques, it empowers users to create professional, customized visuals. Whether you're in marketing, product development, or graphic design, this guide shows how to leverage AI art for efficiency and innovation.
Why Creativity Is The Superpower Marketers Need In The Age Of AI
Brian Solis’ keynote underscores why creativity is a marketer's ultimate superpower in an AI-driven world. He challenges leaders to close the gap between consumer expectations and outdated strategies, advocating for bold, human-centric approaches. From leveraging AI as a creative ally to designing for the introvert economy, the insights are a wake-up call to reimagine marketing. By combining emotional depth with cutting-edge tools, this is your chance to connect meaningfully and make your mark.
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Recommended Newsletters of the Week
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Creator Economy Insider
Roberto Blake
🎬 YouTube Educator Helping 15,000 Content+ Creators Go Full-Time 🎤 Podcast Host Bringing Your Creator Economy Insights and Interviews📙 Best Selling Author of Create Something Awesome📹 Over 2000 Hours of Live Streaming📌 Founder of Awesome Creator Academy |
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Zakery Rathbone-Scott
Helping B2B Coaches & Consultants Build Authority Online
Through my newsletter I explore the foundations of marketing, how to implement them in your business, and lessons from the great campaigns of the past. |
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Ideas to Power Your Future
by Adriana Tica
Real growth, not hacks! Build a sustainable, future-proof business. I'll teach you how in 10 mins or less per week. Get weekly strategy advice, in-depth trend analyses, and ideas to help you build a resilient business. |
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Make Marketing Suck Less
Michelle Mazur, Ph.D.
Cut through the cookie-cutter marketing bs with research-backed strategies that actually work for your solo business. Delivered once a week, because you've got a business to run. |
Latest From My Blog
Content Creator vs Influencer: 5 Key Differences That Define These Digital Roles
The difference between content creators and influencers goes far beyond surface-level distinctions. As I explain in my article, content creators focus on producing high-quality, expertise-driven content, while influencers center their efforts on building personal brands that drive immediate consumer action. Understanding these roles is essential for businesses developing marketing strategies or professionals navigating their digital careers. By strategically leveraging both, brands can achieve long-term authority and immediate engagement for maximum impact.
The Ultimate Guide To TikTok Fonts: Best Generators And In-App Fonts For 2025
When I talk to my Fractional CMO clients about TikTok marketing, the focus is often on the quality of video content—and rightfully so. But one often-overlooked element that can enhance your TikTok strategy is fonts. Fonts add personality to your profile, create eye-catching captions, and strengthen your brand presence. In my guide, I share the best TikTok font generators, tips for leveraging in-app fonts, and strategies to make your content stand out. Mastering this subtle art can elevate your TikTok game and boost engagement!
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Digital First Mastermind Community
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Thanks for reading all the way to the bottom.
If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.
Warm regards,
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Fractional CMO / Author / Speaker / Educator
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