Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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TikTok ‘What’s Next’ Report: 10 Takeaways For Marketers | How To Use LinkedIn Newsletters: A Guide For Businesses | Google Searches For Deleting Facebook, Instagram Explode After Meta Ends Fact-Checking + More!
I am actually at the airport on my way to Japan for a quick business trip, but wanted to make sure I get this out before I leave.
For those of you who don't know, I live in Southern California, and it is sad sitting at the Los Angeles Airport and seeing all of the smoke billowing into the grey air above the mountains. My home in Orange County is quite removed from the fires, but we had our own experience evacuating our home when wildfires came too close to comfort a few years ago.
For all of my readers who are in Southern California, I pray that you are all safe and sound.
Many of you have reached out and asked if I am OK, so thank you all for doing that. Whether it is how I am doing (I actually shared a video showing the extent of the damage from the trees in my neighborhood) or my adventures on business travels, please follow me on Instagram, as that is where I post my more personal content. You can find me here:
Searching for a new read? Look no further! I have teamed up with a group of offers to offer a delightful selection of new books which are available for a limited time. Click here to check them out or on the image below!
Without video, you’re limiting your reach to a smaller and smaller audience. Want to get discovered in 2025? It’s time to go video-first and maximize your content strategy. Learn how to repurpose content, leverage AI tools, and create platform-native content for better engagement. Click to listen and start becoming more discoverable today!
Meta’s decision to roll back fact-checking and loosen content moderation has sparked a major backlash, with Google searches about quitting Facebook, Instagram, and Threads surging. This shift raises concerns about misinformation, hate speech, and political manipulation on Meta’s platforms, echoing past controversies. Many users are exploring alternative platforms like Mastodon and Bluesky, signaling growing frustration. This moment underscores the stakes of online responsibility and the choices users face about the platforms they support.
As TikTok faces a potential ban in the U.S., creators are turning to Lemon8, a newer platform also owned by ByteDance. Lemon8 offers a similar short-form video experience and has gained traction as TikTok influencers promote it to safeguard their audiences. However, its ties to ByteDance mean it could face the same scrutiny. This shift highlights creators’ adaptability and the ongoing tension between regulation and platform loyalty in the digital world.
Elon Musk’s claim that AI has reached “peak data” highlights a pivotal shift in how models will evolve. With limited real-world data left, synthetic data—AI-generated information—is emerging as a solution. While it offers cost savings and scalability, it risks amplifying biases and reducing creativity. This change underscores a crucial challenge: how to balance innovation with maintaining robust, unbiased AI systems. It’s a turning point for the future of artificial intelligence development.
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LinkedIn newsletters are becoming a game-changer for businesses looking to grow their audience and generate leads. With low competition, built-in distribution tools, and a massive potential subscriber base, they’re outperforming traditional email marketing. This guide breaks down strategies for creating engaging content, optimizing visibility, and leveraging LinkedIn’s unique features to build and engage your audience. Whether you're repurposing blog content or crafting fresh material, newsletters can supercharge your LinkedIn presence and drive meaningful results.
TikTok’s “What’s Next” Report for 2025 highlights how the platform is evolving into a serious marketing channel. Key takeaways include the importance of creator collaborations, authentic branding, dynamic storytelling, and leveraging TikTok’s vibrant micro-communities. AI-powered creativity, real-time consumer feedback, and accessible content also stand out as trends to watch. Marketers can thrive by engaging authentically, embracing diverse voices, and staying agile with emerging trends. TikTok is shaping the future of interactive, community-driven marketing.
AI agents are set to transform marketing in 2025 by enhancing personalization, streamlining customer interactions, and delivering actionable insights. With tools like Salesforce Agentforce and SAP’s upcoming shopping assistants, AI will become an integral part of customer engagement. These agents will embody brand values, anticipate customer needs, and provide data-driven insights for more effective campaigns. As AI shifts from experimentation to execution, brands can boost loyalty, foot traffic, and ROI while still relying on human oversight for complex interactions.
ChatGPT Search is reshaping how users find and engage with real-time information by combining AI-generated responses with live internet data and source citations. Unlike traditional search engines like Google, ChatGPT provides conversational answers and adapts to follow-up questions. To optimize for ChatGPT Search, focus on creating specific, clear content, leveraging schema markup, and boosting your website’s reputation. As generative AI gains traction, staying ahead of this trend could give your brand a competitive edge in the evolving search landscape.
Recommended Newsletters of the Week
Zakery Rathbone-Scott
Helping B2B Podcast Hosts + Consultants Turn Their Show into a Growth System
I write 1–30, a weekly newsletter for podcast hosts and consultants who are tired of posting and praying. If you’ve got a show, but no system behind it, you’re leaving opportunities on the table. Each week I break down how to:Repurpose 1 episode into 30+ assetsBuild trust (without burning out)Turn your podcast into a content engine that actually gets clientsThink: content strategy, positioning, funnel design, and sharp insights from behind the scenes of building my own system.→ If you want more than just another “growth tip,” subscribe below.
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Read more from Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer's Top 10 Weekly News July 04, 2025 Hey Reader, To my American friends, Happy 4th of July! I have been spending time preparing for an updated and expanded version of my latest book on LinkedIn, Maximizing LinkedIn for Business Growth. So if you are reading this I have a few humble requests: If you have read the book and haven't reviewed it yet, would you consider adding a review to help improve its visibility in Amazon? You can do so by clicking here. I am looking for feedback on...
Neal Schaffer's Top 10 Weekly News June 27, 2025 Hey Reader, Do you use a productivity app to help you best manage your time? To be honest with you, I have never used anything more than logging to-dos on my Google Calendar. While a lot of people think I create a lot of content on a regular basis, I want to be able to create content more long-form content such as books and courses. I need to improve my productivity and improve my habits to be able to carve out more time in my busy schedule....
Neal Schaffer's Top 10 Weekly News June 21, 2025 Hey Reader, This week's news includes two insightful pieces in my Search Advice about the impact that AI is having on the SEO industry. I plan to publish a new podcast episode on the topic next week, but is clear that SEO has forever changed and will not go back to its pre-AI days. Just like the old days of generating traffic from social media are gone, it is beginning to look similar for search. Of course, the traffic won't go to zero, but we...