Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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TikTok Reinstated In US App Stores | How To Never Run Out Of Social Media Content Ideas | YouTube Rolls Out Generative AI Video Creation + More!
This week was a catch up week coming back from my second trip to Japan so far this year. You can read my complete report of my attending Japan's largest startup conference, TechGALA, in my LinkedIn newsletter here:
We are now entering speaking season, so I am now focusing on content creation for my upcoming presentations over the next few months. Can't wait to share what I learn with you all in the process!
I also wanted to let you know that I am hosting another business book giveaway, featuring the free preview editions of Digital Threads and Maximizing LinkedIn for Business Growth, which you have hopefully all downloaded already, together with some free books from some of my author friends. You can check them out by clicking here, the button below, or the image below!
If you also are a business book author - or you have a free lead magnet gathered towards business book readers - and would like to participate in future giveaways, please reach out to me and let me know! Would love to collaborate!
Now on to this week's news!
Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.
"LinkedIn isn’t just a digital resume—it’s your personal brand’s landing page."
If you haven’t updated your LinkedIn profile in months (or years!), you’re missing out on huge opportunities. Your profile should attract, engage, and convert—not just sit there.
In a recent guest appearance on the Marketing Demystified podcast, I break down exactly how to optimize your profile, create content that works, and leverage LinkedIn’s latest features to maximize your reach.
“Marketing success isn’t about doing everything—it’s about doing the right things consistently.”
In my latest podcast episode, I chat with Dave Charest, Director of Small Business Success at Constant Contact, about the Digital Marketing Success Cycle—a practical approach to simplifying your marketing while increasing results.
Learn how to:
Focus on word-of-mouth marketing to drive growth
Leverage email marketing for lasting connections
Use automation to save time and boost engagement
If you’re tired of chasing trends and want a smarter way to market your business, this episode is a must-listen!
YouTube is stepping up its AI game by integrating Veo 2, Google’s generative AI video tool, into YouTube Shorts under the “Dream Screen” feature. This allows users to create AI-generated videos or mix them with their own content, making Shorts even more competitive with TikTok. While currently available in the US, Canada, Australia, and New Zealand, a global rollout is planned. However, concerns over copyright, misinformation, and AI’s environmental impact continue to loom. Will this AI-powered shift redefine short-form content or bring new challenges?
TikTok is back—for now. After being removed from U.S. app stores due to a missed sale deadline, Apple and Google have reinstated TikTok following legal assurances from the new Attorney General, Pam Bondi. President Trump granted a 75-day extension for negotiations, but the future of TikTok in the U.S. is still uncertain. With big tech players like Microsoft and Amazon in talks, the next few weeks will be crucial for TikTok’s fate. Stay tuned!
Struggling to outrank competitors on Google? Keyword gap analysis is your secret weapon for finding high-value keywords that your competitors rank for—but you don’t. This guide from Moz walks you through the process, from identifying competitors to prioritizing quick-win opportunities. With custom filters, SERP analysis, and competitive insights, you’ll gain the edge you need to boost rankings and traffic. Don't miss your SEO train—get moving today!
Want to level up your email marketing game? In this guide, I break down 19 powerful email marketing examples from top brands, showing you exactly what makes them work. From welcome emails to re-engagement campaigns, you’ll see real-world strategies that drive engagement and conversions. If you're looking for fresh ideas to boost open rates, improve design, and craft compelling calls to action, these examples will give you the inspiration you need to create emails that truly connect with your audience.
Struggling to come up with fresh social media content? You’re not alone. Keeping up with the demand for engaging posts can be exhausting, but I’ve got you covered with 27 creative content ideas that will keep your audience engaged and your brand top of mind. From user-generated content to interactive posts, behind-the-scenes peeks, and trend-driven ideas, this guide will help you build a consistent, high-performing social media strategy. Whether you're a business owner, marketer, or content creator, these ideas will keep your feed fresh and engaging!
Want more Instagram likes and followers? This guide breaks down 10 powerful strategies to boost your engagement and grow your audience. From optimizing your profile and using trending hashtags to running giveaways and partnering with influencers, these tips help you stand out. Plus, Instagram ads and cross-platform promotion can expand your reach fast. Ready to level up your Instagram game? Start applying these strategies today and watch your follower count soar!
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Read more from Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer February 10, 2025 Hey Reader, I spent a crazy yet fruitful week last week in Nagoya, Japan attending Japan's largest conference all about startups, TechGALA. I had a chance to interview several of what many expect to be Japan's next "unicorns," and one thing that struck me was their focus on technology or product. In other words, when given the microphone, all of their conversations revolved around their feature sets. Of course, this is essential information, but outside of that...
Neal Schaffer January 31, 2025 Hey Reader, I've been thinking a lot about the clients I work with and why they work with me. A lot of smaller businesses don't realize it, but they are often limiting the scope of their digital marketing to the staff that they employ. Let me explain. Often smaller businesses have a skeleton marketing department which has one decision maker sometimes accompanied by various assistants. What I find is that these marketing decision makers often base their decisions...
Neal Schaffer January 24, 2025 Hey Reader, I had a pre-sales call with a small business yesterday that is in the B2B space and thus focusing solely on LinkedIn as their strategic digital marketing channel. While their intention is spot-on, they still were confused as to why their LinkedIn Company Page posts weren't getting traction. Or the myriad of LinkedIn ad format and targeting options they had. People were signing up to their webinars but they weren't generating leads. They were...
