Neal Schaffer's Top 10 Weekly News

March 29, 2025

​

​From Rock And Roll To ROI: Unconventional Strategies For Website Success​

I sat down with James Hipkin, who went from managing rock tours to building high-converting websites for small businesses. We jammed on why your website—not social media—is your digital home base, how to guide visitors with trust-building microtransactions, and how AI can help you find and serve your best customers. This one’s full of gold—don’t miss it!

​The Secret Power Of LinkedIn Newsletters (And How To Use Them)​

In this episode of Your Digital Marketing Coach, I break down why LinkedIn newsletters are a hidden gem for getting more eyeballs on your content, building meaningful engagement, and even generating leads—all within LinkedIn’s own algorithm-friendly ecosystem. I also share pro tips, like how to repurpose content, leverage AI for optimization, and boost SEO using internal links. If you’re not using newsletters yet, now’s the time to start!

​Digital Threads​

This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.

​Influencer Marketing Surges: Here’s What The Numbers Say​

Influencer marketing is showing no signs of slowing down in 2025—in fact, 59% of marketers plan to increase partnerships this year. As traditional digital ads lose their edge and new platforms like Bluesky and Threads gain traction, influencer marketing is becoming a trusted, agile strategy to build awareness, trust, and engagement. If your brand isn’t adapting now, you might fall behind where your audience is headed next.

​Grow Your Business With Content​

Upload audio & video files, import Youtube & Vimeo links, sync RSS feeds, or zap in content from wherever else it lives. Castmagic instantly transcribes your content, and leverages world-class AI to write quality drafts based on your recording's unique context.

​Google’s SEO Tips For Better Rankings – Search Central Live NYC​

If you run a small or independent website, Google wants you to win—but you’ve got to help them help you. At Search Central Live NYC, Google’s Danny Sullivan shared that they’re actively working to improve rankings for smaller sites, but success comes from being memorable, building trust, and designing for your readers—not the algorithm. If people recognize your brand and value your content, better rankings will follow. Lots of real-world SEO wisdom packed in this one.

​Apple And Gmail Make It Harder For Email Campaigns To Get To The Inbox​

​Email deliverability just got tougher—thanks to Gmail’s spam limits and iOS 18’s inbox changes, more emails are skipping inboxes and landing in the Promotions tab (or worse—spam). This post breaks down why engagement rates are dropping, how Apple’s privacy updates have skewed your open data, and what to do about it. If email is a key part of your strategy, these deliverability tips are must-reads to stay visible and drive results.

​How I Grew SEOFOMO Into An Email Marketing Empire​

In this Whiteboard Friday, Aleyda Solis shares how she turned SEOFOMO into a 36K-subscriber email empire—and drops 7 must-know tips for building your own newsletter audience. From giveaways and free resource magnets to referral programs, social promotion, and niche content focus, this episode is a goldmine of lessons from someone who’s been there. Whether you're just starting or looking to scale, these insights are worth your inbox.

​Duolingo Social Media Strategy: How Effective Is It? Report [2025]​

Duolingo isn’t just winning at language learning—they’re dominating social media with a strategy built on humor, trends, and genuine audience connection. This in-depth report shows how Duo the Owl went from mascot to viral icon through authentic content, short-form video, and clever engagement. With 16M+ TikTok followers and sky-high reach, Duolingo proves you don’t need a massive budget—just bold creativity and smart community-building. So much to learn here!

​LinkedIn Profile Best Practices For 2025​

Want to stand out on LinkedIn in 2025? This quick-hit guide breaks down the best practices to optimize your profile—from crafting a value-packed headline to writing a story-driven summary, using SEO-friendly keywords, and posting 2–5x per week. With examples from pros like Neal Schaffer (HEY! That's me!) and Zaria Parvez, it’s the perfect checklist to boost your visibility, build trust, and attract the right opportunities.

​13 AI Content Detector Tools (Free & Paid) I Recommend You Check Out – And Why​

AI-generated content is everywhere—and now we need to know who (or what) wrote it. In this blog post, I dive into why AI content detectors have become essential tools for marketers, especially with the boom of ChatGPT and other generative tools. You’ll learn how these platforms work, why they matter for SEO and content quality, and which 13 tools I personally recommend to protect your brand, boost trust, and keep your content truly human.

​Share Of Voice vs. Share Of Market: What’s The Difference And Why It Matters?​

If you’re serious about growing your brand, understanding the balance between Share of Voice (SOV) and Share of Market (SOM) is non-negotiable. In this post, I break down what these metrics mean, how they’re connected, and why boosting your SOV can directly lead to SOM growth. You’ll learn how to calculate, track, and optimize both—and walk away with actionable strategies to strengthen your market position and ROI.