Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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LinkedIn Algorithm: How It Currently Works | Australia Is One Step Away From Banning Social Media For Under 16s | How To Master Generative Engine Optimization (GEO) To Stay Ahead Of Your Competition + More!
I am about to record my next podcast on the topic of doing a marketing technology audit.
Are there tools that you haven't used in the last month that you are still paying a monthly subscription for?
Are you not creating enough content—or seeing positive enough results—to maintain spend on services you are subscribed to?
I went through the exercise that I will share on my podcast that will help me save more than $5,000 next year.
I mention this now, even though I have yet to record the podcast, because it is currently Black Friday, and almost every tool out there are offering massive discounts. Check them out today or even over the weekend, and you can definitely find some deals that will save you some $$$ this holiday season.
Black Friday at Planable. 30% off. Don’t overthink it.
Planable is the content collaboration platform that makes marketing teamwork a breeze. Create content for 9 social networks, your blog, newsletters, and campaign briefs — literally all your content. AI-empowered creation, easy approvals, insightful analytics, and more.
Here’s the deal: 30% off all Planable plans — So, ditch those spreadsheet calendars for good, and jump on this deal.
But heads up—this discount won’t stick around. Blink and you might miss it.
Australia is on the brink of banning social media use for kids under 16, with a strict new bill targeting platforms like TikTok, Instagram, and Snapchat. Once law, companies face hefty fines unless they adopt robust age-verification measures. While meant to protect children, critics worry about privacy risks, enforcement challenges, and social isolation. With global moves toward similar laws, this could reshape how young people engage online.
Search habits in the UK are shifting as AI-driven tools like ChatGPT-enhanced Bing make waves, though Google still dominates with 83% reach. Bing's rise and steady retention (39% reach) highlight curiosity about AI, but trust issues persist—only 18% of users find AI results reliable. Younger and older groups use search differently, favoring mobile and desktop, respectively. For marketers, blending AI tools with trusted methods is key to adapting to this evolving landscape.
Threads is stepping up with Bluesky-inspired updates, making feeds like "Following" and "For You" easily accessible from the home screen. This shift aligns Threads with traditional social media usability while addressing criticism over algorithmic feeds. These changes, spurred by competition with Bluesky, reflect the rising demand for real-time, user-driven platforms. For Threads to reclaim momentum, balancing engagement-driven algorithms with timely, user-prioritized content will be crucial.
YouTube’s enhanced Inspiration Tab is a game-changer for creators, combining AI-powered tools with audience insights to refine content strategies. It offers tailored video ideas, interactive outlines, and thumbnail suggestions, making brainstorming and production more efficient. With features like the Idea Playground for customizing angles and visuals, creators can align content with audience interests while saving time. This update underscores YouTube's commitment to empowering creators with smarter tools for growth and creativity.
UK adults are spending more time online, now averaging 4 hours and 20 minutes daily, with younger adults driving the surge. Ofcom’s latest report reveals that platforms like YouTube and Meta dominate usage, while Reddit is surging in popularity. However, concerns over misinformation, harmful content, and online safety persist, especially for younger users. These insights highlight a digital shift, raising questions about balance, responsibility, and the future of online engagement.
SocialPilot offers everything you need to scale your social media management. From planning and bulk scheduling to analytics, AI assistant, and collaboration tools, all in one platform.
Quite possibly the most famous military field watch of all time, the WW2 "Dirty Dozen" is an iconic collection from twelve historic Swiss brands. Compact, legible, and waterproof, it was worn by soldiers in key moments of the European campaign. Our C5 Dirty Dozen is a true homage, merging classic design with modern tech to create a fitting "13th model." Priced at $299, it combines style and durability with an accurate USA-built FTS Ameriquartz movement, 10ATM water resistance, and rugged capability to withstand even the toughest environments.
Generative Engine Optimization (GEO) is the next evolution of search strategy, focusing on optimizing content for AI-powered tools like ChatGPT and Google’s AI Overviews. As these platforms gain traction, especially among Gen Z, GEO emphasizes conversational phrasing, direct answers, and fact-backed content. Unlike SEO, which targets traditional search engines, GEO requires building brand trust and structuring content for AI readability. Combining GEO with SEO ensures visibility across both emerging and established search ecosystems.
Running social media without analytics is like working hard but never checking your results—you miss out on optimizing for success. Social media analytics tools reveal what content clicks with your audience, boosting engagement and ROI. From audience insights to tracking mentions and reach, these tools refine your strategy. Whether free options or advanced tools like Sendible or Sprout Social, the right analytics empower smarter decisions and sustained growth.
Timing your LinkedIn posts strategically can significantly boost engagement, but the "best" time depends on your audience, industry, and objectives. Generally, weekdays—especially Tuesday through Thursday—during mid-morning (8-10 AM) or lunch breaks (12-2 PM) perform well. However, factors like time zones, current events, and trends can shift these patterns. Regularly analyzing your data and staying flexible will ensure your posts resonate, driving both visibility and meaningful connections.
LinkedIn's algorithm is designed to prioritize meaningful, professional engagement by focusing on relevance, quality, and user interaction. Posts that share insights, encourage discussions, and align with users' professional interests perform best. Strategies like using videos, carousels, and timely posting (e.g., midweek mornings) boost visibility. Building a strong network and engaging authentically remain key. As trends like interactive and personalized content grow, adapting your strategy ensures you stay impactful on LinkedIn's evolving platform.
AI marketing tools are transforming digital strategies, offering unparalleled efficiency and personalization. Tools like Jasper AI, HubSpot Breeze, and MarketMuse automate content creation, optimize campaigns, and enhance customer experiences. By 2025, predictive analytics, conversational AI, and hyper-personalization are central trends. Success hinges on using AI to complement human creativity, not replace it. Integrating AI strategically while fostering innovation ensures marketers stay competitive in an ever-evolving digital landscape. Check out my list of recommended AI marketing tools to start or accelerate your journey.
I am recommending people subscribe to LinkedIn Premium more often these days. LinkedIn Premium can be a valuable investment for small business owners and marketers depending on your goals. Features like InMail, advanced search, and profile visibility boost are great for networking, lead generation, and recruitment. Premium Business works for general growth, while Sales Navigator excels in lead generation and sales. If you're not actively using LinkedIn for B2B growth or job hunting, the free version might suffice. Read my full analysis and try the 30-day free trial to evaluate its benefits!
Free social media management tools are invaluable for small businesses and beginner creators balancing growth and budgets. From Canva’s stunning visual design templates to Buffer’s simple scheduling and Crowdfire’s content curation, these tools help streamline content creation and engagement. Tailwind is perfect for Pinterest marketers, while Metricool offers a balanced suite with analytics and AI. Choose based on your specific needs—platform compatibility, scheduling limits, or creative assistance—to amplify your social media game without breaking the bank. Read up on my recommended free social media management tools here.
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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