Neal Schaffer​

November 29, 2024

​Digital Threads​

This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.

NEWS OF THE WEEK

​Australia Is One Step Away From Banning Social Media For Under 16s​

Australia is on the brink of banning social media use for kids under 16, with a strict new bill targeting platforms like TikTok, Instagram, and Snapchat. Once law, companies face hefty fines unless they adopt robust age-verification measures. While meant to protect children, critics worry about privacy risks, enforcement challenges, and social isolation. With global moves toward similar laws, this could reshape how young people engage online.​

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​Google Search Sees UK Decline, Users Express Low Trust In AI​

Search habits in the UK are shifting as AI-driven tools like ChatGPT-enhanced Bing make waves, though Google still dominates with 83% reach. Bing's rise and steady retention (39% reach) highlight curiosity about AI, but trust issues persist—only 18% of users find AI results reliable. Younger and older groups use search differently, favoring mobile and desktop, respectively. For marketers, blending AI tools with trusted methods is key to adapting to this evolving landscape.

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​Threads Will Now Display Alternate Feeds At The Top of the Main Feed​

Threads is stepping up with Bluesky-inspired updates, making feeds like "Following" and "For You" easily accessible from the home screen. This shift aligns Threads with traditional social media usability while addressing criticism over algorithmic feeds. These changes, spurred by competition with Bluesky, reflect the rising demand for real-time, user-driven platforms. For Threads to reclaim momentum, balancing engagement-driven algorithms with timely, user-prioritized content will be crucial.

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​YouTube Previews AI Tools To Overcome Creative Blocks​

YouTube’s enhanced Inspiration Tab is a game-changer for creators, combining AI-powered tools with audience insights to refine content strategies. It offers tailored video ideas, interactive outlines, and thumbnail suggestions, making brainstorming and production more efficient. With features like the Idea Playground for customizing angles and visuals, creators can align content with audience interests while saving time. This update underscores YouTube's commitment to empowering creators with smarter tools for growth and creativity.

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​Time Spent Online By Adults In The UK Jumped By Nearly An Hour In 2024, Says Ofcom​

UK adults are spending more time online, now averaging 4 hours and 20 minutes daily, with younger adults driving the surge. Ofcom’s latest report reveals that platforms like YouTube and Meta dominate usage, while Reddit is surging in popularity. However, concerns over misinformation, harmful content, and online safety persist, especially for younger users. These insights highlight a digital shift, raising questions about balance, responsibility, and the future of online engagement.

​The Only Social Media Management Tool That Scales To Your Needs​

SocialPilot offers everything you need to scale your social media management. From planning and bulk scheduling to analytics,
AI assistant, and collaboration tools, all in one platform.

SOCIAL ADVICE

​How To Master Generative Engine Optimization (GEO) To Stay Ahead Of Your Competition​

Generative Engine Optimization (GEO) is the next evolution of search strategy, focusing on optimizing content for AI-powered tools like ChatGPT and Google’s AI Overviews. As these platforms gain traction, especially among Gen Z, GEO emphasizes conversational phrasing, direct answers, and fact-backed content. Unlike SEO, which targets traditional search engines, GEO requires building brand trust and structuring content for AI readability. Combining GEO with SEO ensures visibility across both emerging and established search ecosystems.

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​Top Social Media Analytics Tools To Boost Your Marketing In 2025​

Running social media without analytics is like working hard but never checking your results—you miss out on optimizing for success. Social media analytics tools reveal what content clicks with your audience, boosting engagement and ROI. From audience insights to tracking mentions and reach, these tools refine your strategy. Whether free options or advanced tools like Sendible or Sprout Social, the right analytics empower smarter decisions and sustained growth.

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​Best Time To Post Content On LinkedIn In 2024​

Timing your LinkedIn posts strategically can significantly boost engagement, but the "best" time depends on your audience, industry, and objectives. Generally, weekdays—especially Tuesday through Thursday—during mid-morning (8-10 AM) or lunch breaks (12-2 PM) perform well. However, factors like time zones, current events, and trends can shift these patterns. Regularly analyzing your data and staying flexible will ensure your posts resonate, driving both visibility and meaningful connections.

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​LinkedIn Algorithm: How It Currently Works​

LinkedIn's algorithm is designed to prioritize meaningful, professional engagement by focusing on relevance, quality, and user interaction. Posts that share insights, encourage discussions, and align with users' professional interests perform best. Strategies like using videos, carousels, and timely posting (e.g., midweek mornings) boost visibility. Building a strong network and engaging authentically remain key. As trends like interactive and personalized content grow, adapting your strategy ensures you stay impactful on LinkedIn's evolving platform.

AI ADVICE

​The Best AI Marketing Tools For 2025: Revolutionizing Digital Strategies​

AI marketing tools are transforming digital strategies, offering unparalleled efficiency and personalization. Tools like Jasper AI, HubSpot Breeze, and MarketMuse automate content creation, optimize campaigns, and enhance customer experiences. By 2025, predictive analytics, conversational AI, and hyper-personalization are central trends. Success hinges on using AI to complement human creativity, not replace it. Integrating AI strategically while fostering innovation ensures marketers stay competitive in an ever-evolving digital landscape. Check out my list of recommended AI marketing tools to start or accelerate your journey.

​Maximizing LinkedIn For Business Growth​

Explore and learn key strategies to leverage LinkedIn effectively, based on my latest book, Maximizing LinkedIn for Business Growth.​

​Is LinkedIn Premium Really Worth The Investment For Small Business Owners And Marketers?​

I am recommending people subscribe to LinkedIn Premium more often these days. LinkedIn Premium can be a valuable investment for small business owners and marketers depending on your goals. Features like InMail, advanced search, and profile visibility boost are great for networking, lead generation, and recruitment. Premium Business works for general growth, while Sales Navigator excels in lead generation and sales. If you're not actively using LinkedIn for B2B growth or job hunting, the free version might suffice. Read my full analysis and try the 30-day free trial to evaluate its benefits!

​Top 13 Free Social Media Management Tools You Need To Know​

Free social media management tools are invaluable for small businesses and beginner creators balancing growth and budgets. From Canva’s stunning visual design templates to Buffer’s simple scheduling and Crowdfire’s content curation, these tools help streamline content creation and engagement. Tailwind is perfect for Pinterest marketers, while Metricool offers a balanced suite with analytics and AI. Choose based on your specific needs—platform compatibility, scheduling limits, or creative assistance—to amplify your social media game without breaking the bank. Read up on my recommended free social media management tools here.

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