Instagram Chief Answers Key Creator Questions On How To Grow Your Profile In 2025 | The Future Of B2B Social Media Marketing: Trends And Predictions | Instagram Is Beefing Up Its Search To Compete With TikTok + More!


Neal Schaffer's Top 10 Weekly News

April 11, 2025

Hey Reader,

For those of you who read Digital Threads, you know by the case study for brand ambassador communities in the book that I am an Adobe Express Ambassador.

That being said, I haven't really talked much about what I love about the tool and its features.

Fortunately, Adobe sponsored me to write a blog post where I share my favorite features, full with screenshots and even a quick video on my favorite Japanese foods that I like which you can't find on any of my socials!

The idea was to show you how, in a few minutes, you could create a pretty compelling video without any design skills completely using Adobe Express and the Adobe Stock videos and music it offers inside the tool!

I hope you'll check it out and let me know what you think! You can check it out here:

https://nealschaffer.com/adobe-express-features/

Now on to this week's Top 10 news!

Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.


1. This Week's Video

video preview

Your Website Is Losing Visitors – Fix These Hidden Mistakes!

This livestream episode of the Your Digital Marketing Coach podcast is a goldmine if you’ve ever felt lost in your website analytics. I sat down with expert Philippa Gamse to explore how businesses often miss key insights and lose leads right on their own site. From calls to action and site search data to video engagement and form drop-offs, we break down what to look for—and how to fix it. If you want to stop leaking traffic and start converting more, this is a must-watch.


2. This Week's Podcast Episode

How A Podcast Funnel Built A Real Estate Brand From The Ground Up

If you’re a content creator, marketer, or entrepreneur, you need to hear this episode with David Sidoni, founder of How to Buy a Home. He shares how he built a podcast-first brand that’s scaled a real business—without paid leads, using organic content, smart trial-and-error, and deep audience understanding. From real estate to any niche, his story is packed with hard-earned lessons you can apply to grow authentically in today’s digital world.


3. This Week's News

Instagram Is Beefing Up Its Search To Compete With TikTok

Instagram knows search is its next big battleground. In a new podcast, Adam Mosseri admits that Instagram's current content search isn’t great—especially compared to TikTok, where Gen Z is already searching first. But that’s changing. Meta has strengthened its search team and is rolling out updates to help users discover content more easily—and give creators more long-term value. If you want to stay ahead in the evolving world of social SEO, this episode is full of insight.


Digital Threads

This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.


4. Search Advice

How To Add AI Search Into Your Enterprise Visibility Strategy

AI-driven search is rewriting the rules of visibility—but that doesn’t mean starting from scratch. This post breaks down how to adapt your current SEO and content strategies for the rise of generative AI optimization (GAIO). From structured content and schema markup to multimodal and voice search readiness, it’s packed with smart, timely steps to help you stay visible in AI-powered search results. If you want your brand to be seen, cited, and trusted by AI, this one’s a must-read.


5. Search Advice

The Ultimate Monthly SEO Checklist: 6 Ongoing SEO Tasks

If you’re serious about long-term SEO success, this post is your roadmap. It breaks down six essential monthly SEO tasks—from auditing your site and optimizing keywords to refreshing content, managing backlinks, and monitoring analytics. Each task is actionable and backed by tools and tips to make the process easier. If you’re trying to boost rankings, stay relevant, and keep your traffic flowing, this checklist should be part of your monthly routine.


6. Email Advice

Get Inspired: Email Writing Prompts

If staring at a blank email draft makes your creativity vanish, this guide is your cure. Packed with ready-to-use writing prompts for everything from welcome series to product launches and re-engagement campaigns, it’s your go-to resource when you don’t know what to write. Plus, it covers best practices, testing tips, and ways to personalize emails by audience type. Bookmark this post for your next email campaign—it’ll help you write faster and better.


7. Social Advice

Instagram Chief Answers Key Creator Questions On How To Grow Your Profile In 2025

If you're trying to grow on Instagram in 2025, this fresh insight from Instagram chief Adam Mosseri is a must-read. He breaks down how creators can still thrive in a feed dominated by AI-recommended content, why hashtags aren't what they used to be, and how short videos and engagement timing matter more than ever. Whether you're frustrated by reach drops or just trying to crack the algorithm, this gives clear, actionable perspective straight from the source.


Social Media Marketing Designed To Power Your Ambitions

SocialPilot is designed to deliver world-class capabilities to marketing agencies and brands to work without any limitations of tools or technology usually accessible only at higher costs.


8. Social Advice

The Future Of B2B Social Media Marketing: Trends And Predictions For 2025 And Beyond

If you're in B2B marketing, this one’s for you. In my latest blog post, I dive deep into how AI, short-form video, and evolving buyer behaviors are reshaping B2B social media in 2025. I share everything from platform trends—LinkedIn is still king—to new metrics and strategies for social selling and employee advocacy. Whether you're building pipeline or brand equity, these insights will help you future-proof your strategy and stay competitive in a fast-changing landscape.


Recommended Newsletters of the Week

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Strategic AF

by Adriana Tica

Tired of marketing advice that’s either obvious or outright shady? Strategic AF flips the script. It's the only newsletter that treats solopreneurs, founders, and marketers like grown-ups, not toddlers looking for the next shiny toy. Subscribe to get sharp, no-nonsense strategy advice without the cringe. No bro-marketing, no fluff — just real, sustainable growth tactics. Subscribe if you want results. Scroll past if you prefer gimmicks.

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Julia Campbell

Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog Check out the resources I offer below and sign up for my newsletter!

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Brian W Piper

Husband, father, author, speaker, adventurer

If you're a content marketer or content creator who wants to know how to make the most of your time and optimize your content.

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Clearly YOU!

By Kim Scaravelli

Rise above the noise with a voice that’s clear, confident, and unmistakably YOU. Fresh insights delivered to your inbox every second Wednesday.

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Boss Responses

Treasa Edmond

For freelancers ready to take control of their business and thrive! Get actionable advice on client management, a balanced life, and business growth in every newsletter. Expect practical tips, mindset shifts, and strategies to become the boss of your freelance career.


9. Latest From My Blog

How To Write The Perfect Blog Title: Proven Formulas And Expert Tips

Want to write blog titles that actually get clicks? This post that I wrote breaks down how to craft compelling blog titles using data, proven formulas, and smart SEO strategies. Learn why 80% of people read your headline but only 20% click—and how to flip that stat in your favor. Whether you’re writing listicles, how-tos, or emotional hooks, this guide will help you write headlines that perform and convert.


10. Latest From My Blog

eCommerce Analytics: Key Metrics, Top Tools, Case Studies And Best Practices

If you're running or marketing an eCommerce business, this post of mine is packed with must-know insights. I break down the 5 key eCommerce metrics every marketer needs to track—from cart abandonment to CLV—and share the top 10 analytics tools to help you scale smart. Plus, I explain how to use this data to improve ROI, make smarter decisions, and turn insight into growth. If you want your numbers to tell a success story, this is for you.


Thanks for reading all the way to the bottom. I hope you enjoy the new high-contrast white background and that the text is easier to read! Please let me know what you think!

If I can be of any help to you or your organization please consider joining my Digital First Group Coaching Membership Community or considering hiring me as a Fractional CMO.

Warm regards,

Neal Schaffer

Fractional CMO / Author / Speaker / Educator

P.S. Pressing the unsubscribe button at the bottom will remove you from all communication from me. If you'd like to keep in touch and only receive monthly, instead of weekly, newsletters, please click here. Thank you!

3943 Irvine Blvd., Suite 90, Irvine, California 92602
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach

Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.

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