Neal Schaffer's Top 10 Weekly News

April 11, 2025

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​Your Website Is Losing Visitors – Fix These Hidden Mistakes!​

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This livestream episode of the Your Digital Marketing Coach podcast is a goldmine if you’ve ever felt lost in your website analytics. I sat down with expert Philippa Gamse to explore how businesses often miss key insights and lose leads right on their own site. From calls to action and site search data to video engagement and form drop-offs, we break down what to look for—and how to fix it. If you want to stop leaking traffic and start converting more, this is a must-watch.

​How A Podcast Funnel Built A Real Estate Brand From The Ground Up​

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If you’re a content creator, marketer, or entrepreneur, you need to hear this episode with David Sidoni, founder of How to Buy a Home. He shares how he built a podcast-first brand that’s scaled a real business—without paid leads, using organic content, smart trial-and-error, and deep audience understanding. From real estate to any niche, his story is packed with hard-earned lessons you can apply to grow authentically in today’s digital world.

​Instagram Is Beefing Up Its Search To Compete With TikTok​

​Instagram knows search is its next big battleground. In a new podcast, Adam Mosseri admits that Instagram's current content search isn’t great—especially compared to TikTok, where Gen Z is already searching first. But that’s changing. Meta has strengthened its search team and is rolling out updates to help users discover content more easily—and give creators more long-term value. If you want to stay ahead in the evolving world of social SEO, this episode is full of insight.

​Digital Threads​

This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.

​How To Add AI Search Into Your Enterprise Visibility Strategy​

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AI-driven search is rewriting the rules of visibility—but that doesn’t mean starting from scratch. This post breaks down how to adapt your current SEO and content strategies for the rise of generative AI optimization (GAIO). From structured content and schema markup to multimodal and voice search readiness, it’s packed with smart, timely steps to help you stay visible in AI-powered search results. If you want your brand to be seen, cited, and trusted by AI, this one’s a must-read.

​The Ultimate Monthly SEO Checklist: 6 Ongoing SEO Tasks​

If you’re serious about long-term SEO success, this post is your roadmap. It breaks down six essential monthly SEO tasks—from auditing your site and optimizing keywords to refreshing content, managing backlinks, and monitoring analytics. Each task is actionable and backed by tools and tips to make the process easier. If you’re trying to boost rankings, stay relevant, and keep your traffic flowing, this checklist should be part of your monthly routine.

​Get Inspired: Email Writing Prompts​

If staring at a blank email draft makes your creativity vanish, this guide is your cure. Packed with ready-to-use writing prompts for everything from welcome series to product launches and re-engagement campaigns, it’s your go-to resource when you don’t know what to write. Plus, it covers best practices, testing tips, and ways to personalize emails by audience type. Bookmark this post for your next email campaign—it’ll help you write faster and better.

​Instagram Chief Answers Key Creator Questions On How To Grow Your Profile In 2025​

If you're trying to grow on Instagram in 2025, this fresh insight from Instagram chief Adam Mosseri is a must-read. He breaks down how creators can still thrive in a feed dominated by AI-recommended content, why hashtags aren't what they used to be, and how short videos and engagement timing matter more than ever. Whether you're frustrated by reach drops or just trying to crack the algorithm, this gives clear, actionable perspective straight from the source.

​Social Media Marketing Designed To Power Your Ambitions​

SocialPilot is designed to deliver world-class capabilities to marketing agencies and brands to work without any limitations of tools or technology usually accessible only at higher costs.

​The Future Of B2B Social Media Marketing: Trends And Predictions For 2025 And Beyond​

If you're in B2B marketing, this one’s for you. In my latest blog post, I dive deep into how AI, short-form video, and evolving buyer behaviors are reshaping B2B social media in 2025. I share everything from platform trends—LinkedIn is still king—to new metrics and strategies for social selling and employee advocacy. Whether you're building pipeline or brand equity, these insights will help you future-proof your strategy and stay competitive in a fast-changing landscape.

​How To Write The Perfect Blog Title: Proven Formulas And Expert Tips​

Want to write blog titles that actually get clicks? This post that I wrote breaks down how to craft compelling blog titles using data, proven formulas, and smart SEO strategies. Learn why 80% of people read your headline but only 20% click—and how to flip that stat in your favor. Whether you’re writing listicles, how-tos, or emotional hooks, this guide will help you write headlines that perform and convert.

​eCommerce Analytics: Key Metrics, Top Tools, Case Studies And Best Practices​

If you're running or marketing an eCommerce business, this post of mine is packed with must-know insights. I break down the 5 key eCommerce metrics every marketer needs to track—from cart abandonment to CLV—and share the top 10 analytics tools to help you scale smart. Plus, I explain how to use this data to improve ROI, make smarter decisions, and turn insight into growth. If you want your numbers to tell a success story, this is for you.