Neal Schaffer​

March 21, 2025

​Influencer Marketing In 2025: What’s Working Now?​

"If only I could get people to try my product or service, I know they’d love it!"

Sound familiar? The best way to get your brand noticed isn’t just running ads—it’s building relationships. In this episode of Your Digital Marketing Coach, I sit down with Yash Chavan from the influencer marketing platform Saral to discuss how brands can leverage influencers, user-generated content, and brand communities to grow in 2025.

We break down:

• How influencer marketing has evolved beyond follower counts
• Why nano-influencers and UGC are the new game-changers
• How to start building an engaged brand community

If you’re looking to scale your brand and drive real engagement, this episode is a must-listen!

​Maximizing LinkedIn For Business Growth​

Explore and learn key strategies to leverage LinkedIn effectively, based on my latest book, Maximizing LinkedIn for Business Growth.​

NEWS

​More Consumers Using GenAI Tools To Research Purchases: Adobe​

​Generative AI is reshaping online shopping. Adobe’s latest report shows AI-driven traffic to U.S. retail sites surged 1,300% over the 2024 holiday season and continues to grow. Consumers use AI for product recommendations, deal hunting, and travel planning, leading to higher engagement, more pages viewed, and lower bounce rates. While AI traffic converts 9% less than other sources, conversion rates are improving—suggesting growing consumer trust. The future of e-commerce and AI-powered search is unfolding fast!

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​Longer TikToks Get More Views — Data Shows Best TikTok Video Length​

Longer TikTok videos might just be the secret to more views and engagement. While 86% of videos on the platform are under a minute, research shows that videos over 60 seconds get 43.2% more reach and 63.8% more watch time than shorter clips. TikTok’s algorithm favors content that keeps users on the app longer, so if you’ve nailed hooks, pacing, and storytelling, experimenting with longer videos could give you an edge. Ready to hit record? Your audience—and the algorithm—might reward you!

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​Farewell Photoshop? Google’s New AI Lets You Edit Images By Asking.​

Google's new Gemini 2.0 Flash AI is shaking up image editing—allowing users to modify images with simple text prompts, no Photoshop skills required. From removing objects to adding new elements (like a water-skiing barbarian), this AI-powered tool integrates text and image generation into a single model. While the results aren’t perfect, the potential is huge. As AI image editing evolves, expect a future where anyone can manipulate media effortlessly—for better or worse.

​The AI Your Marketing Deserves​

Jasper is the purpose-built generative AI platform for marketing. Built on a foundation of enterprise trust, Jasper deeply understands marketing, delivering advanced brand control and an intuitive AI toolkit that allow marketers to build apps and workflows to accelerate their success.

SEO ADVICE

​What Content Works Well In LLMs?​

​Want your brand to be cited by AI chatbots like ChatGPT & Perplexity? It’s not about traditional SEO rankings—it’s about depth, readability, and brand popularity. Long-form, high-quality content with a strong Flesch Score gets more citations, while brand search volume influences mentions. Plus, AI chatbots have unique preferences, so monitoring multiple platforms is key. Don’t let technical issues block your visibility—check your indexing and robots.txt settings!

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​eCommerce Link Building: What Works And What Doesn’t Today​

​eCommerce link building isn’t easy, but it’s worth it. Instead of forcing product pages into backlinks, focus on digital PR, informative content, discount pages, and brand monitoring. Avoid paid links, excessive press releases, and gimmicky promotions—they don’t work. High-quality links from strategic efforts (like broken link building and unique PR campaigns) drive SEO success. Want better rankings? Create content people actually want to link to.

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EMAIL ADVICE

​The Email Marketing Strategies Beyoncé, Royal Caribbean, And Sprinkles Cupcakes Use To Boost Conversions And Loyalty​

Inclusive email marketing isn’t just ethical—it’s smart business. This HubSpot blog highlights how brands like Sprinkles Cupcakes, Royal Caribbean, and Beyoncé’s Cécred use inclusivity to boost engagement, build trust, and retain loyal subscribers. By representing diverse identities, personalizing content, and prioritizing accessibility, you can create emails that resonate with more people—and drive better results. If you want to grow your audience, inclusion should be a key part of your strategy.

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​Mass Email Marketing: Top 10 Free Tools And Best Practices For Bulk Emailing​

Mass email marketing is a powerful way to connect with your audience—if done right. In this blog post, I break down the best bulk email marketing tools that improve deliverability, engagement, and compliance. I also share best practices like segmentation, personalization, and A/B testing to help you get the most from your campaigns. If you’re serious about email marketing, this guide will help you maximize your reach and results!

SOCIAL ADVICE

​TikTok SEO: Boost Your Visibility And Grow Your Audience​

Want more views on TikTok? Mastering TikTok SEO can skyrocket your content’s visibility by optimizing captions, hashtags, and video metadata to align with user searches. This guide covers how to leverage trending sounds, analyze audience behavior, and post consistently to rank higher on the platform. Whether you’re a brand or creator, these strategies will help you boost engagement, increase reach, and attract the right audience. Ready to optimize your content for maximum impact?

AI ADVICE

​AI Model Faceoff! Testing Eight Models Head-To-Head For Blog Post Writing​

If you're a blogger or content writer wondering which AI tool is best for writing blog posts, this in-depth comparison puts eight popular AI models to the test. The results? Grok came out on top, but tools like Claude and Perplexity also performed well. However, no AI can fully replace human creativity—these tools can assist with research and structure, but final editing should always be done by you. Check out the full breakdown to find the right tool for your needs!

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​Mastering ChatGPT For Marketing: What You Need To Know To Get Started​

ChatGPT is revolutionizing marketing. Whether you need content creation, SEO research, email personalization, or social media management, this AI tool can automate tasks, boost efficiency, and generate high-quality content with ease. By customizing ChatGPT with your brand’s voice and smart prompts, you can streamline workflows without being a tech expert. Ready to enhance your marketing strategy with AI? Start integrating ChatGPT today to work smarter and drive better results.

​Why Hiring A Digital Marketing Expert Could Be The Game-Changer Your Business Needs

Hiring a digital marketing expert can be a game-changer for businesses struggling to keep up with today’s fast-paced digital landscape. In this blog post, I break down why outsourcing digital marketing can be more cost-effective than building an in-house team, how experts drive better ROI, and what to look for when hiring one. If you’re feeling overwhelmed by marketing, this might be the strategic move your business needs!

​20 YouTube Statistics To Base Your Video Strategy On In 2025​

YouTube isn’t just a video platform—it’s a marketing powerhouse with 2.49 billion monthly users and the second-most visited website globally. In this blog post, I break down key YouTube stats that prove why businesses can’t afford to ignore it. From SEO benefits to high engagement rates, YouTube offers unmatched opportunities to reach diverse audiences and drive growth. If you’re serious about video marketing, this post will show you why YouTube should be a priority!​