Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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Influencer Marketing In 2025: What’s Working Now? | Farewell Photoshop? Google’s New AI Lets You Edit Images By Asking. | What Content Works Well In LLMs? + More!
My spring speaking tour continues to Ohio next week, where I will be speaking at Heidelberg University in Tiffin, Ohio! I don't know how many of you might be in the area, but I thought I would let you know in case you wanted to attend as it will be a free event and chance to meet in person!
You can find the details below. Click on the image to register or click here.
Now on to this week's news!
Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.
"If only I could get people to try my product or service, I know they’d love it!"
Sound familiar? The best way to get your brand noticed isn’t just running ads—it’s building relationships. In this episode of Your Digital Marketing Coach, I sit down with Yash Chavan from the influencer marketing platform Saral to discuss how brands can leverage influencers, user-generated content, and brand communities to grow in 2025.
We break down:
How influencer marketing has evolved beyond follower counts
Why nano-influencers and UGC are the new game-changers
How to start building an engaged brand community
If you’re looking to scale your brand and drive real engagement, this episode is a must-listen!
Generative AI is reshaping online shopping. Adobe’s latest report shows AI-driven traffic to U.S. retail sites surged 1,300% over the 2024 holiday season and continues to grow. Consumers use AI for product recommendations, deal hunting, and travel planning, leading to higher engagement, more pages viewed, and lower bounce rates. While AI traffic converts 9% less than other sources, conversion rates are improving—suggesting growing consumer trust. The future of e-commerce and AI-powered search is unfolding fast!
Longer TikTok videos might just be the secret to more views and engagement. While 86% of videos on the platform are under a minute, research shows that videos over 60 seconds get 43.2% more reach and 63.8% more watch time than shorter clips. TikTok’s algorithm favors content that keeps users on the app longer, so if you’ve nailed hooks, pacing, and storytelling, experimenting with longer videos could give you an edge. Ready to hit record? Your audience—and the algorithm—might reward you!
Google's new Gemini 2.0 Flash AI is shaking up image editing—allowing users to modify images with simple text prompts, no Photoshop skills required. From removing objects to adding new elements (like a water-skiing barbarian), this AI-powered tool integrates text and image generation into a single model. While the results aren’t perfect, the potential is huge. As AI image editing evolves, expect a future where anyone can manipulate media effortlessly—for better or worse.
Jasper is the purpose-built generative AI platform for marketing. Built on a foundation of enterprise trust, Jasper deeply understands marketing, delivering advanced brand control and an intuitive AI toolkit that allow marketers to build apps and workflows to accelerate their success.
Want your brand to be cited by AI chatbots like ChatGPT & Perplexity? It’s not about traditional SEO rankings—it’s about depth, readability, and brand popularity. Long-form, high-quality content with a strong Flesch Score gets more citations, while brand search volume influences mentions. Plus, AI chatbots have unique preferences, so monitoring multiple platforms is key. Don’t let technical issues block your visibility—check your indexing and robots.txt settings!
eCommerce link building isn’t easy, but it’s worth it. Instead of forcing product pages into backlinks, focus on digital PR, informative content, discount pages, and brand monitoring. Avoid paid links, excessive press releases, and gimmicky promotions—they don’t work. High-quality links from strategic efforts (like broken link building and unique PR campaigns) drive SEO success. Want better rankings? Create content people actually want to link to.
Inclusive email marketing isn’t just ethical—it’s smart business. This HubSpot blog highlights how brands like Sprinkles Cupcakes, Royal Caribbean, and Beyoncé’s Cécred use inclusivity to boost engagement, build trust, and retain loyal subscribers. By representing diverse identities, personalizing content, and prioritizing accessibility, you can create emails that resonate with more people—and drive better results. If you want to grow your audience, inclusion should be a key part of your strategy.
Mass email marketing is a powerful way to connect with your audience—if done right. In this blog post, I break down the best bulk email marketing tools that improve deliverability, engagement, and compliance. I also share best practices like segmentation, personalization, and A/B testing to help you get the most from your campaigns. If you’re serious about email marketing, this guide will help you maximize your reach and results!
Want more views on TikTok?Mastering TikTok SEO can skyrocket your content’s visibility by optimizing captions, hashtags, and video metadata to align with user searches. This guide covers how to leverage trending sounds, analyze audience behavior, and post consistently to rank higher on the platform. Whether you’re a brand or creator, these strategies will help you boost engagement, increase reach, and attract the right audience. Ready to optimize your content for maximum impact?
If you're a blogger or content writer wondering which AI tool is best for writing blog posts, this in-depth comparison puts eight popular AI models to the test. The results? Grok came out on top, but tools like Claude and Perplexity also performed well. However, no AI can fully replace human creativity—these tools can assist with research and structure, but final editing should always be done by you. Check out the full breakdown to find the right tool for your needs!
ChatGPT is revolutionizing marketing. Whether you need content creation, SEO research, email personalization, or social media management, this AI tool can automate tasks, boost efficiency, and generate high-quality content with ease. By customizing ChatGPT with your brand’s voice and smart prompts, you can streamline workflows without being a tech expert. Ready to enhance your marketing strategy with AI? Start integrating ChatGPT today to work smarter and drive better results.
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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