Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Share
How To Build Consensus Online To Gain Visibility In AI Search | LinkedIn Updates Premium Company Pages With New Elements | Instagram Launches Video Editing App + More!
My presentation was both a look at the top digital marketing trends, but more importantly, the skills that Gen Z college students both bring to the table when it comes to marketing and those new skills they should possess to be successful in a marketing career in global corporations.
I look forward to sharing this message with other university marketing students in the future!
Now on to this week's Top 10 news!
Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.
AI is changing fast, and most people are only scratching the surface of what it can do. What if I told you that you're using ChatGPT like a toy when it could be your smartest team member? In this episode, you'll learn how to use AI to better understand your customers, write smarter proposals, and even have your own virtual marketing team—your AI CMO. Don't believe me? Listen in to be one of the converted like me!
AI has officially gone mainstream—78% of businesses now use it, and costs have dropped 280x in under two years. That means even small teams can now access tools once limited to tech giants. If you’re in marketing or SEO, the time to lean into AI is now. This post breaks down the numbers from Stanford’s 2025 AI Index and shows how productivity, revenue, and access are all on the rise thanks to smarter, cheaper AI.
If Google’s forced to sell Chrome, OpenAI wants in—and they’re not shy about it. With Chrome’s massive user base, this could fast-track OpenAI’s vision of an “AI-first” browser, fully integrated with ChatGPT. Imagine your browser not just helping you search, but acting on your behalf. This isn’t just tech drama—it’s a glimpse at the future of how we’ll use the web, and OpenAI wants to be at the center of it.
LinkedIn just rolled out new features for Premium Company Pages, adding more firepower for brands aiming to stand out. From AI post writing tools to the ability to invite followers of similar pages, it’s clear LinkedIn wants this subscription to drive serious visibility. With 10x more CTA clicks and dynamic cover images now in play, it could be a smart move—if you’re all-in on LinkedIn for lead gen. At $99/month, it’s worth a closer look.
Instagram just dropped “Edits,” its new all-in-one video editing app built to rival CapCut—and it’s packed. From multi-track timelines and AI effects to trending Reels search and 10-minute video capture, this tool is clearly made for creators who want more power without jumping between apps. It’s free (for now), watermark-free, and available today. If you’re creating content for IG, this one’s definitely worth checking out.
If you want to win in AI search, forget quick hacks—building consensus is your long game. This article lays out a clear, ethical strategy: earn trust, collaborate with experts, and create content that gets cited across the web. As generative AI tools look for widely supported viewpoints, aligning with consensus puts your voice front and center. It's SEO for the AI age—and it starts with credible, consistent thought leadership.
If you’ve ever wondered whether to go all-in on SEO or SEM, this deep dive clears up the confusion and shows you why the real win often lies in using both together. My guest Syed Balkhi, Founder of OptinMonster and WP Beginner, breaks down the key differences, costs, and timelines, and offer real-world advice on when and how to use each. If boosting your search visibility is on your to-do list, this post will help you make smarter choices.
Agentic AI is shifting from future buzzword to present-day opportunity—and if you’re not thinking about it yet, it’s time. This guide lays out what AI agents are, how they work, and the seven types you’ll encounter—from reactive bots to theory-of-mind models. Whether you're looking to automate workflows, enhance customer service, or just stay ahead of the curve, this is a must-read roadmap to help you prepare your team and strategy for what’s next.
Recommended Newsletters of the Week
Strategic AF
by Adriana Tica
Tired of marketing advice that’s either obvious or outright shady? Strategic AF flips the script. It's the only newsletter that treats solopreneurs, founders, and marketers like grown-ups, not toddlers looking for the next shiny toy. Subscribe to get sharp, no-nonsense strategy advice without the cringe. No bro-marketing, no fluff — just real, sustainable growth tactics. Subscribe if you want results. Scroll past if you prefer gimmicks.
Named as a top thought leader and one to follow by Forbes and LinkedIn for Nonprofits, Julia Campbell is a nonprofit digital consultant, speaker, and author on a mission to make the digital world a better place. Host of the acclaimed Nonprofit Nation podcast, she’s written two books for nonprofits on social media and storytelling, and her online courses, webinars, and talks have helped hundreds of nonprofits make the shift to digital thinking. You can learn more about Julia at www.jcsocialmarketing.com/blog
Check out the resources I offer below and sign up for my newsletter!
Every second Wednesday, I share fresh ideas to help you rise above the noise and communicate more clearly, confidently, and YOU-ly (Yes. That’s a word now).
For freelancers ready to take control of their business and thrive! Get actionable advice on client management, a balanced life, and business growth in every newsletter. Expect practical tips, mindset shifts, and strategies to become the boss of your freelance career.
AI influencers are shaking up the social media game—and no, it's not just hype. My new guide breaks down what they are, how brands are using them, and the ethical conversations happening behind the scenes. Whether you're curious or seriously considering creating your own, this post covers real-world examples, brand wins, and practical tips for smart, future-focused marketing. It's a wild new frontier, and you’ll want to be in the loop.
If you’ve ever felt unsure about which campaigns are actually working, this guide is your roadmap. I break down how marketing analytics tools are reshaping business decisions—from tracking performance to predicting behavior. You’ll learn how to use data for real-time insights, better ROI, and smarter strategy. Whether you're scaling or just getting serious about analytics, this post helps you build a system that supports sustainable growth.
Thanks for reading all the way to the bottom. I hope you enjoy the new high-contrast white background and that the text is easier to read! Please let me know what you think!
P.S. Pressing the unsubscribe button at the bottom will remove you from all communication from me. If you'd like to keep in touch and only receive monthly, instead of weekly, newsletters, please click here. Thank you!
Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Read more from Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer's Top 10 Weekly News June 27, 2025 Hey Reader, Do you use a productivity app to help you best manage your time? To be honest with you, I have never used anything more than logging to-dos on my Google Calendar. While a lot of people think I create a lot of content on a regular basis, I want to be able to create content more long-form content such as books and courses. I need to improve my productivity and improve my habits to be able to carve out more time in my busy schedule....
Neal Schaffer's Top 10 Weekly News June 21, 2025 Hey Reader, This week's news includes two insightful pieces in my Search Advice about the impact that AI is having on the SEO industry. I plan to publish a new podcast episode on the topic next week, but is clear that SEO has forever changed and will not go back to its pre-AI days. Just like the old days of generating traffic from social media are gone, it is beginning to look similar for search. Of course, the traffic won't go to zero, but we...
Neal Schaffer's Top 10 Weekly News June 14, 2025 Hey Reader, Last week I talked about my shift in social media dashboards to improve efficiency. This week another issue arose that was a reminder that we always need to have a replacement tool in our back pocket. On Thursday there was a massive Internet outage (click here for the details), and although you might not have noticed it, one of the tools that I regularly use is still unable to be used as I type this: Calendly. Calendly has become...
