Neal Schaffer's Top 10 Weekly News

April 26, 2025

​Make ChatGPT Your CMO: The Smartest AI Strategy You’re Not Using​

AI is changing fast, and most people are only scratching the surface of what it can do. What if I told you that you're using ChatGPT like a toy when it could be your smartest team member? In this episode, you'll learn how to use AI to better understand your customers, write smarter proposals, and even have your own virtual marketing team—your AI CMO. Don't believe me? Listen in to be one of the converted like me!

​AI Use Jumps To 78% Among Businesses As Costs Drop​

​AI has officially gone mainstream—78% of businesses now use it, and costs have dropped 280x in under two years. That means even small teams can now access tools once limited to tech giants. If you’re in marketing or SEO, the time to lean into AI is now. This post breaks down the numbers from Stanford’s 2025 AI Index and shows how productivity, revenue, and access are all on the rise thanks to smarter, cheaper AI.

​OpenAI Wants To Buy Chrome And Make It An “AI-First” Experience​

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If Google’s forced to sell Chrome, OpenAI wants in—and they’re not shy about it. With Chrome’s massive user base, this could fast-track OpenAI’s vision of an “AI-first” browser, fully integrated with ChatGPT. Imagine your browser not just helping you search, but acting on your behalf. This isn’t just tech drama—it’s a glimpse at the future of how we’ll use the web, and OpenAI wants to be at the center of it.

​Digital Threads​

This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.

​LinkedIn Updates Premium Company Pages With New Elements​

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LinkedIn just rolled out new features for Premium Company Pages, adding more firepower for brands aiming to stand out. From AI post writing tools to the ability to invite followers of similar pages, it’s clear LinkedIn wants this subscription to drive serious visibility. With 10x more CTA clicks and dynamic cover images now in play, it could be a smart move—if you’re all-in on LinkedIn for lead gen. At $99/month, it’s worth a closer look.

​Instagram Launches Video Editing App​

​Instagram just dropped “Edits,” its new all-in-one video editing app built to rival CapCut—and it’s packed. From multi-track timelines and AI effects to trending Reels search and 10-minute video capture, this tool is clearly made for creators who want more power without jumping between apps. It’s free (for now), watermark-free, and available today. If you’re creating content for IG, this one’s definitely worth checking out.

​How To Build Consensus Online To Gain Visibility In AI Search​

If you want to win in AI search, forget quick hacks—building consensus is your long game. This article lays out a clear, ethical strategy: earn trust, collaborate with experts, and create content that gets cited across the web. As generative AI tools look for widely supported viewpoints, aligning with consensus puts your voice front and center. It's SEO for the AI age—and it starts with credible, consistent thought leadership.

​Get More Views on YouTube!​

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​SEO vs SEM: Key Differences And Which One You Should Focus On​

If you’ve ever wondered whether to go all-in on SEO or SEM, this deep dive clears up the confusion and shows you why the real win often lies in using both together. My guest Syed Balkhi, Founder of OptinMonster and WP Beginner, breaks down the key differences, costs, and timelines, and offer real-world advice on when and how to use each. If boosting your search visibility is on your to-do list, this post will help you make smarter choices.

​A Deep Dive Into The Different Types Of AI Agents And When To Use Them​

Agentic AI is shifting from future buzzword to present-day opportunity—and if you’re not thinking about it yet, it’s time. This guide lays out what AI agents are, how they work, and the seven types you’ll encounter—from reactive bots to theory-of-mind models. Whether you're looking to automate workflows, enhance customer service, or just stay ahead of the curve, this is a must-read roadmap to help you prepare your team and strategy for what’s next.

​The Top 15 Virtual AI Influencers You Must See To Believe!!!​

AI influencers are shaking up the social media game—and no, it's not just hype. My new guide breaks down what they are, how brands are using them, and the ethical conversations happening behind the scenes. Whether you're curious or seriously considering creating your own, this post covers real-world examples, brand wins, and practical tips for smart, future-focused marketing. It's a wild new frontier, and you’ll want to be in the loop.

​How Marketing Analytics Tools Can Transform Your Business Decisions​

If you’ve ever felt unsure about which campaigns are actually working, this guide is your roadmap. I break down how marketing analytics tools are reshaping business decisions—from tracking performance to predicting behavior. You’ll learn how to use data for real-time insights, better ROI, and smarter strategy. Whether you're scaling or just getting serious about analytics, this post helps you build a system that supports sustainable growth.