Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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How To Build Consensus Online To Gain Visibility In AI Search | LinkedIn Updates Premium Company Pages With New Elements | Instagram Launches Video Editing App + More!
My presentation was both a look at the top digital marketing trends, but more importantly, the skills that Gen Z college students both bring to the table when it comes to marketing and those new skills they should possess to be successful in a marketing career in global corporations.
I look forward to sharing this message with other university marketing students in the future!
Now on to this week's Top 10 news!
Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.
AI is changing fast, and most people are only scratching the surface of what it can do. What if I told you that you're using ChatGPT like a toy when it could be your smartest team member? In this episode, you'll learn how to use AI to better understand your customers, write smarter proposals, and even have your own virtual marketing team—your AI CMO. Don't believe me? Listen in to be one of the converted like me!
AI has officially gone mainstream—78% of businesses now use it, and costs have dropped 280x in under two years. That means even small teams can now access tools once limited to tech giants. If you’re in marketing or SEO, the time to lean into AI is now. This post breaks down the numbers from Stanford’s 2025 AI Index and shows how productivity, revenue, and access are all on the rise thanks to smarter, cheaper AI.
If Google’s forced to sell Chrome, OpenAI wants in—and they’re not shy about it. With Chrome’s massive user base, this could fast-track OpenAI’s vision of an “AI-first” browser, fully integrated with ChatGPT. Imagine your browser not just helping you search, but acting on your behalf. This isn’t just tech drama—it’s a glimpse at the future of how we’ll use the web, and OpenAI wants to be at the center of it.
LinkedIn just rolled out new features for Premium Company Pages, adding more firepower for brands aiming to stand out. From AI post writing tools to the ability to invite followers of similar pages, it’s clear LinkedIn wants this subscription to drive serious visibility. With 10x more CTA clicks and dynamic cover images now in play, it could be a smart move—if you’re all-in on LinkedIn for lead gen. At $99/month, it’s worth a closer look.
Instagram just dropped “Edits,” its new all-in-one video editing app built to rival CapCut—and it’s packed. From multi-track timelines and AI effects to trending Reels search and 10-minute video capture, this tool is clearly made for creators who want more power without jumping between apps. It’s free (for now), watermark-free, and available today. If you’re creating content for IG, this one’s definitely worth checking out.
If you want to win in AI search, forget quick hacks—building consensus is your long game. This article lays out a clear, ethical strategy: earn trust, collaborate with experts, and create content that gets cited across the web. As generative AI tools look for widely supported viewpoints, aligning with consensus puts your voice front and center. It's SEO for the AI age—and it starts with credible, consistent thought leadership.
If you’ve ever wondered whether to go all-in on SEO or SEM, this deep dive clears up the confusion and shows you why the real win often lies in using both together. My guest Syed Balkhi, Founder of OptinMonster and WP Beginner, breaks down the key differences, costs, and timelines, and offer real-world advice on when and how to use each. If boosting your search visibility is on your to-do list, this post will help you make smarter choices.
Agentic AI is shifting from future buzzword to present-day opportunity—and if you’re not thinking about it yet, it’s time. This guide lays out what AI agents are, how they work, and the seven types you’ll encounter—from reactive bots to theory-of-mind models. Whether you're looking to automate workflows, enhance customer service, or just stay ahead of the curve, this is a must-read roadmap to help you prepare your team and strategy for what’s next.
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Read more from Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer's Top 10 Weekly News May 09, 2025 Hey Reader, Writing to you from San Diego where I just got off the stage at DigiMarCon San Diego. I ended up doing two presentations, one where I talked about how UGC can help you reimagine your social media marketing strategy for exponentially better results, and another where I did a workshop going through the main tactics that I teach in Digital Threads. Overall good reception, got to see some of my fave influencers (that's you Dennis Yu and...
Neal Schaffer's Top 10 Weekly News May 02, 2025 Hey Reader, I am excited to announce that I will be speaking at DigiMarCon San Diego next week. If you plan on attending or are based in San Diego let me know so that we could potentially meet up! I will be presenting on a topic that I have found great demand for: User-generated content. By itself the topic has been around for awhile, but once you see it as a strategic way to transform your social media strategy as I do, you will rethink your...
Neal Schaffer's Top 10 Weekly News April 19, 2025 Hey Reader, Greetings from Ho Chi Minh City, Vietnam where I am teaching an Advanced Masters Class in Organic and Earned Social and Content Marketing for the program that the Solvay Business School in Belgium has here. It has been amazing seeing how different the Vietnamese social media market is yet how much they have in common with how we market here in North America. More reflection on what I have learned to come in a future podcast...
