Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Everyone's Talking About AI Agents. This Webinar Shows You How They Actually Work.
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Hey Reader, Everyone's talking about agentic AI these days, but have you noticed that most of the conversation is either hype or aimed at large enterprises with massive budgets? I've been feeling that gap too. So when I connected with Vugar Javadov, founder of Obsera, I got excited — because his team has actually built a platform that brings AI-driven marketing workflows to the rest of us. We're talking copy creation, publishing, ad management, inbox management, and social listening all coordinated by AI agents under one roof, with you still in control. So I invited Vugar to join me for a live webinar where he'll demo what's actually possible today — not in theory, not "coming soon," but available right now. You want to know the truth? I plan to get schooled on this topic right alongside you. From Tool Sprawl to AI-Driven Marketing Workflows: What's Actually Changing in 2026 will be held on Tuesday, February 24 at 9 A.M. Pacific. I really hope you can make it! You can sign up for the event here: https://nealschaffer.com/obsera-webinar, click the image below, or click on the button below that, whichever floats your boat!
Looking forward to "seeing you" at the event! Warm regards, P.S. This isn't theory — Vugar will be doing a live demo of AI agents running real marketing workflows. That's the part I'm most excited to see. Register even if you can't attend live and I'll send you the replay. |
Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Ad dollars are following audiences to YouTube (especially younger viewers). Attention SEOs: you're no longer competing for exact-match keywords in 2026. If you're looking to reduce acquisition costs, start by turning customers into advocates. Hey Reader, Greetings from London, England, where I am here attending events surrounding the business of writing, including the London Book...
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: YouTube views, likes, and subscriber count have near-zero correlation with being cited by AI. Nearly half of U.S. consumers now use TikTok as a search engine. How do you get AI to sound just like you? Hey Reader, Do you ever find that you're the bottleneck that prevents your business from moving forward? I had that epiphany moment this week. And I decided to do something about it. I...
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: AI has already caused a 20% headcount loss in early-career marketing roles - but this isn't the full story. Data shows podcasts have officially overtaken talk radio in the U.S. Did you know 14% of consumers across all ages now prefer ChatGPT over Google for search? Hey Reader, Something pretty surreal happened this week that I want to share with you. The 2nd edition of Maximizing...