Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Everyone's Talking About AI Agents. This Webinar Shows You How They Actually Work.
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Hey Reader, Everyone's talking about agentic AI these days, but have you noticed that most of the conversation is either hype or aimed at large enterprises with massive budgets? I've been feeling that gap too. So when I connected with Vugar Javadov, founder of Obsera, I got excited — because his team has actually built a platform that brings AI-driven marketing workflows to the rest of us. We're talking copy creation, publishing, ad management, inbox management, and social listening all coordinated by AI agents under one roof, with you still in control. So I invited Vugar to join me for a live webinar where he'll demo what's actually possible today — not in theory, not "coming soon," but available right now. You want to know the truth? I plan to get schooled on this topic right alongside you. From Tool Sprawl to AI-Driven Marketing Workflows: What's Actually Changing in 2026 will be held on Tuesday, February 24 at 9 A.M. Pacific. I really hope you can make it! You can sign up for the event here: https://nealschaffer.com/obsera-webinar, click the image below, or click on the button below that, whichever floats your boat!
Looking forward to "seeing you" at the event! Warm regards, P.S. This isn't theory — Vugar will be doing a live demo of AI agents running real marketing workflows. That's the part I'm most excited to see. Register even if you can't attend live and I'll send you the replay. |
Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Learn why experts say TikTok users' censorship fears are justified. UpScrolled saw a 2,850% spike in daily downloads after the TikTok deal closed. Why the math doesn't favor moving to a paid Substack model—despite the platform's appeal. Hey Reader, Happy New Year! Greetings from Nagoya, Japan! For those that might remember, I was here last year on the invitation of the local Japanese...
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: The TikTok deal is finalized—but what does it mean for marketers? 28% of US workers now use ChatGPT on the job. Substack SEO matters more than ever! Hey Reader, Happy New Year! Greetings from Kobe, Japan! I often get asked if I am part Japanese or live in Japan, but for those that know me, my story is that I launched my career here straight after graduating from Amherst College in the...
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Explore what's eroding social media credibility - and what you can do about it. In a world of AI content, it's not (just) about good storytelling. If you want your content discovered in AI search, read up! Hey Reader, Happy New Year! Greetings from Orlando, Florida where I am attending Podfest and learning a lot about the latest AI tips and tools for multimedia content repurposing and...