Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
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10 Instantly Helpful Ways To Use AI In Marketing From The Pros | A Step-by-Step Guide To How to Do Content Research | OpenAI’s Agent Tool May Be Nearing Release + More!
I had a pre-sales call with a small business yesterday that is in the B2B space and thus focusing solely on LinkedIn as their strategic digital marketing channel.
While their intention is spot-on, they still were confused as to why their LinkedIn Company Page posts weren't getting traction. Or the myriad of LinkedIn ad format and targeting options they had. People were signing up to their webinars but they weren't generating leads. They were acquiring email addresses yet didn't seem to be doing any nurturing of them.
Hopefully this company will hire me as their Fractional CMO for a few months to help them out. But it was a reminder that digital marketing is a complex puzzle piece of multiple threads that need to be in harmony for the best results. It is too easy to waste a lot of money - and time - dabbling with various things without producing the real results you need to gain traction.
If you are in the same or similar situation, please reply to this email and let's set up a call to chat.
Now on to this week's news!
Please note: Some links in this newsletter are affiliate links. If you make a purchase through them, I may earn a small commission—at no extra cost to you.
“AI isn’t just changing influencer marketing—it’s revolutionizing it. From finding the perfect influencers to personalizing outreach, the possibilities are endless!”
What if AI could make influencer marketing easier, faster, and more effective? In this episode of the Your Digital Marketing Coach podcast, I sit down with Alexander Frolov, CEO of HypeAuditor, to explore how AI is transforming how we discover, engage, and measure influencer partnerships. If you want to maximize your ROI and stay ahead of the curve, you don’t want to miss this one!
President Trump has temporarily delayed the TikTok ban for 75 days, giving the company more time to address U.S. national security concerns. This decision pauses enforcement of a law passed under President Biden and offers a chance for negotiations on TikTok's future in the U.S. With TikTok's services back online, this move may ease tensions while raising questions about data privacy, foreign influence, and how tech regulations will evolve.
OpenAI may soon release Operator, an AI tool capable of performing tasks like coding, booking travel, or navigating websites directly on your PC. While powerful, leaked benchmarks show it’s not yet as reliable as humans for certain tasks, such as launching cloud services or creating Bitcoin wallets. With safety a major concern, this tool could revolutionize how we interact with technology—but its limitations and potential risks will be critical to watch as the AI agent market heats up.
Instagram just announced "Edits," a standalone video editing app packed with creative tools for short-form video creators. Designed to compete with apps like CapCut, Edits offers a higher-quality camera, idea tracking, collaboration on drafts, and performance insights for Instagram uploads. While it’s not live yet (launching in February), Instagram aims to refine it with creator feedback. This comes as TikTok faced a brief ban, making Edits a timely move for content creators exploring new options.
Meta is ramping up its efforts to attract TikTok creators with big incentives like $5,000 bonuses, exclusive content deals, and free account verification. This strategy comes as TikTok faces challenges, including being temporarily unavailable in app stores. Meta is also expanding Reels’ features—like longer video limits—and boosting its visibility to compete with TikTok’s format. If you're a creator, this could be a great chance to grow your reach and income while TikTok’s future hangs in the balance.
This step-by-step guide to content research from Hubspot is a goldmine for marketers looking to create valuable, audience-focused content. From keyword research to analyzing performance, the blog offers actionable insights to structure your research process and stay ahead of the competition. It emphasizes using trusted sources, connecting with subject-matter experts, and leveraging your own experience. If you want to create content that ranks well and resonates with readers, this guide is a must-read!
This guide breaks down content atomization, a strategy to stretch your best content by repurposing it into smaller, platform-specific assets. Instead of constantly creating new material, you can transform a single high-value piece—like a webinar or whitepaper—into blogs, social posts, infographics, and videos. It boosts SEO, engagement, and efficiency while saving time. If you want to maximize ROI and connect with audiences across channels, this is the framework you need!
The TikTok ban drama has triggered a massive surge in searches for alternatives, VPNs, and updates, highlighting users’ desperation to stay connected. Apps like RedNote, Lemon8, and Clapper briefly gained attention but struggled to retain users due to language and quality issues. For marketers, this is a wake-up call: diversifying your content strategy across multiple platforms is essential to mitigate risks tied to reliance on a single channel. Stay adaptable!
Discover 10 practical ways to use AI in marketing, shared by industry experts. Learn how to mine Reddit for customer insights, reframe content using copywriting formulas, and even create blog posts from voice notes. These tips also include finding gaps in underperforming posts, breaking creativity ruts, and simplifying complex concepts. Perfect for marketers seeking innovative, time-saving strategies to enhance content and better connect with their audience.
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Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
Neal Schaffer
Every Friday I provide a curated newsletter for thousands of marketers, entrepreneurs, business owners and content creators that covers the latest news as well as actionable advice on all things digital, content, influencer, and social media marketing. I try my best to also provide advice on the latest developments of generative AI and how to leverage it for marketing as well as personal branding for your digital presence.
Read more from Weekly Digital Marketing & Generative AI for Marketing News from Your Digital Marketing Coach
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