Neal Schaffer's Top 10 Weekly News October 13, 2025 Hey Reader, Greetings from Osaka Japan! "What is digital marketing? Is that like managing a company's money?" "What do you mean by digital marketing? Digital transformation?" These are actual comments I have received, in Japanese of course, when I mention what I do for a living. It might not be clear to most, but marketing as a discipline is very much outdated and undervalued in Japan. Outside of my being fluent in Japanese, it is what...
17 days ago • 6 min read
Neal Schaffer's Top 10 Weekly News September 27, 2025 Hey Reader, Greetings from Tokyo Japan! As I often say, being away from home can help you see your path more clearly. Instead of doing the same things over and over again, sometimes it's time to expand into new territory, meet new people, and even focus on a new niche. It is with these thoughts that I bring you this week's newsletter. As always, stay tuned for more news ... and make sure you follow me on Instagram where I post all of my...
about 1 month ago • 6 min read
Neal Schaffer's Top 10 Weekly News September 19, 2025 Hey Reader, This week I had the honor of guest lecturing for an entrepreneurship class locally at Chapman University. It was the first time that I created an interactive workshop around my work in generative AI.The title of the workshop was "Digital Content for SEO & Scaling Operations" and I am looking at refining it to be able to offer it as part of a live online workshop that I can offer for any of you that might be interested. Stay...
about 1 month ago • 5 min read
Neal Schaffer's Top 10 Weekly News September 12, 2025 Hey Reader, Today I did a dedicated 30-minute presentation in my Digital First Group Coaching Community about all the ins and outs of YouTube marketing. YouTube has only gained importance outside of it being the second largest search engine in that more YouTube results are appearing in Google search results and that LLMs like ChatGPT are reading the transcriptions of YouTube videos. In this way your YouTube presence might have a bigger...
about 2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News September 5, 2025 Hey Reader, Have you moved beyond Generative AI 1.0? As AI—and how we use it—continues to evolve, has your usage of AI evolved as well? I ask this because I think a lot of us have covered the basics of how to use a ChatGPT or Claude and perhaps are even using it to create content on a daily basis. But there is so much more to AI than just that. One thing I have realized is that AI saves you time, yet actually makes you more busy. Once you...
about 2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News August 29, 2025 Hey Reader, "Neal, if AI—and people—will be able to copy what you do, why do you continue to write books?" This is a question I was asked on a recent webinar. It's a good question, because as you know, we're only in the early days of AI, but we already see it impacting what we do as marketers and businesses. If you think AI can do most—if not everything—you do, and only better, it might be time to take a step back and do some deep thinking...
2 months ago • 7 min read
Neal Schaffer's Top 10 Weekly News August 22, 2025 Hey Reader, OMG - it has been awhile since I was last in touch with you ... hope all is good? For those that follow me on Instagram (https://instagram.com/nealschaffer), you would have known that I was in Mongolia for a week and then Japan for another. After getting back from two weeks of travel, I have been hunkering down on finalizing the revised and expanded version of Maximizing LinkedIn for Business Growth. It will be double in size, and...
2 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News July 18, 2025 Hey Reader, I posted this on my LinkedIn yesterday, so I thought I would share it with you all as well.As I continue to write my updated and expanded version of Maximizing LinkedIn for Business Growth, I am considering dedicating a new chapter to real-life success stories. I’m looking for organic LinkedIn wins—no automation tools, no paid ads, no Sales Navigator. Just smart, strategic use of LinkedIn that led to real business results. Are you...
3 months ago • 6 min read
Neal Schaffer's Top 10 Weekly News July 11, 2025 Hey Reader, As I continue working on my revision of Maximizing LinkedIn for Business Growth, I am looking to bring some new concepts into the book to provide deeper value to the reader. I go into this topic deeper in this week's podcast, Organize, Follow Up, Grow: A New Digital Marketing Mindset, but even after recording that I have been looking for the perfect CRM to integrate LinkedIn activities with your own email and calendar with a system...
4 months ago • 6 min read