Hey Reader,

I don't email often outside of my newsletters—so when I do, it's worth your time.

I'll cut to it: the old B2B playbook is fading fast.

You already know what I mean:

• Forcing daily posts that get buried
• Creating "thought leadership" that sounds like everyone else
• Fighting an algorithm that keeps changing the rules

Meanwhile, marketers everywhere are exhausted—creating more content than ever and seeing diminishing returns.

Here's what the latest research shows: 95% of B2B marketers use AI now, but only 39% report better performance.

More isn't working.

What IS working?

The brands pulling ahead in 2026 have figured out something simple:

Instead of churning out content, they're having one meaningful conversation—a podcast episode, a customer interview, an expert discussion—and repurposing it into weeks of marketing assets.

It's human. It's efficient. And it actually builds trust.

I'm hosting a free webinar on January 21st at 12pm EST to break down exactly how this works.

Here's what I'll cover:

✅ The UGC Shift — How to turn your employees and customers into your most credible storytellers (without adding to their workload)

✅ Podcasting as a Trust Engine — Why 75% of B2B decision-makers trust brands that partner with experts, and how interviews make that scalable

✅ Webinars People Actually Want — How to ditch slide decks and create interactive sessions your audience engages with

✅ AI + Video for Discoverability — How to repurpose conversations into short-form video that spreads and keeps working for months

This isn't theory—it's the framework I use and recommend to clients every day.

Can't make it live? Sign up anyway—we'll send the replay straight to your inbox.

See you on the 21st,

​Neal​

P.S. — This webinar is in partnership with Riverside. If you've ever wondered how to create podcast or video content that actually works for B2B, this one's for you.