Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: LinkedIn quietly rebuilt how content travels on the platform. If your brand still treats YouTube as an afterthought, it’s time for a rethink. Depth beats breadth when you're building for AI visibility. Hey Reader, I finally sat down and pulled 12 months of my own AI referral data, and the headline number surprised me: just 1.6% of my website traffic came from AI assistants. ChatGPT,...
4 days ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Does AI content get penalized everywhere? The reality is far more nuanced, it turns out. It’s not just reels: there's more than one way to grow on Instagram. If you have been holding back on AI because you assume Google will punish you for it, think again. Hey Reader, I spent some time in Columbus, Ohio this week training a client's marketing team. I can't say much about who they are...
16 days ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: 41% of long-form LinkedIn posts show signs of AI generation 96% of CMOs say they feel excited about AI at work Only 6% of shoppers actually buy on social media platforms: ESW survey Hey Reader, I might sound crazy, but I'm still bullish on SEO. Everybody says Google is dead, clicks are dropping, why bother blogging. I look at it the other way around. Run the math with me. Say the...
23 days ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Meta wants every Reel to become a shoppable storefront! Trust is low, verification is high, and that's where cited, credible brands win the visit. When it comes to LinkedIn, stop outsourcing your point of view to a prompt. Hey Reader, This week I stopped clicking around inside three of my marketing tools and just started telling them what to do. No dashboards, no digging through...
about 1 month ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Your own comparison post may be teaching AI to recommend your competitors. ChatGPT ads just grew up a little. If delegation, not chat, is your next AI step, check out below! Hey Reader, I got an email from an NBC News producer this week. They were putting together a segment for Top Story with Tom Llamas about Starbucks paying some of its baristas to create TikTok content, and what...
about 1 month ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Did you know that when AI Overviews appear, organic clicks fall 39.8%? Fact: YouTube videos are 4.3x more likely to show up in an AI Overview than in organic results. A creator with a huge following doesn't automatically convert. Hey Reader, Greetings again from the World Cup — this time from the Japan vs. Brazil match in Houston on Monday: That's me at halftime, with Japan still up...
about 1 month ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Stop framing Shorts and long-form as an either/or. Why keep writing for keywords when your buyers now vet you through AI? LinkedIn just made co-marketing native. Hey Reader, Hey [first name], You may have noticed my podcast has been quiet for about two months. That's been on purpose. I made a deliberate call to pause a few parts of my work and pour that time into building out my AI...
about 2 months ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Block out twenty minutes and set one your first Claude Skill. ChatGPT self-serve access is now open to all advertisers! Find out why starting with just one Meta Ads campaign is the move. Hey Reader, Hey [first name], I'm writing this still buzzing from inside the stadium in Dallas. Japan vs. Netherlands, my blue jersey on, the hachimaki tied across my forehead, surrounded by tens of...
about 2 months ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Video now competes head-on with the pages your team works hardest to rank. When it comes to AI visibility: a citation and a mention are not the same thing. Did you know Instagram Reels still carry reach the feed can't touch? Hey Reader, Hey [first name], As you read this, I'm on a plane to Dallas for something I've waited a long time to do again: sit in a World Cup stadium. Japan vs....
2 months ago • 8 min read