Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: It’s easy to assume a page one ranking gives you an outsized chance of AI visibility. Is Google Search still “search” at all? AI Agents are coming — and they could be a game-changer for small teams. Hey Reader, My own analytics have been calling me out lately. The LinkedIn posts that represent my best work, the charts and frameworks and data, don't perform nearly as well as I'd expect...
11 days ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Gemini just hit over one billion users! (yep, with a B) Seen them before? There’s a reason why AI-generated images look so familiar (and cookie-cutter) LinkedIn’s “The Credibility Stack” is worth the read! Hey Reader, The same question keeps coming up with my fractional CMO clients: how do you actually get good at AI? If you've read Maximize Your Social, you know I'm a fan of the PDCA...
16 days ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: LinkedIn quietly rebuilt how content travels on the platform. If your brand still treats YouTube as an afterthought, it’s time for a rethink. Depth beats breadth when you're building for AI visibility. Hey Reader, I finally sat down and pulled 12 months of my own AI referral data, and the headline number surprised me: just 1.6% of my website traffic came from AI assistants. ChatGPT,...
20 days ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Does AI content get penalized everywhere? The reality is far more nuanced, it turns out. It’s not just reels: there's more than one way to grow on Instagram. If you have been holding back on AI because you assume Google will punish you for it, think again. Hey Reader, I spent some time in Columbus, Ohio this week training a client's marketing team. I can't say much about who they are...
about 1 month ago • 7 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: 41% of long-form LinkedIn posts show signs of AI generation 96% of CMOs say they feel excited about AI at work Only 6% of shoppers actually buy on social media platforms: ESW survey Hey Reader, I might sound crazy, but I'm still bullish on SEO. Everybody says Google is dead, clicks are dropping, why bother blogging. I look at it the other way around. Run the math with me. Say the...
about 1 month ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Meta wants every Reel to become a shoppable storefront! Trust is low, verification is high, and that's where cited, credible brands win the visit. When it comes to LinkedIn, stop outsourcing your point of view to a prompt. Hey Reader, This week I stopped clicking around inside three of my marketing tools and just started telling them what to do. No dashboards, no digging through...
about 2 months ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Your own comparison post may be teaching AI to recommend your competitors. ChatGPT ads just grew up a little. If delegation, not chat, is your next AI step, check out below! Hey Reader, I got an email from an NBC News producer this week. They were putting together a segment for Top Story with Tom Llamas about Starbucks paying some of its baristas to create TikTok content, and what...
about 2 months ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Did you know that when AI Overviews appear, organic clicks fall 39.8%? Fact: YouTube videos are 4.3x more likely to show up in an AI Overview than in organic results. A creator with a huge following doesn't automatically convert. Hey Reader, Greetings again from the World Cup — this time from the Japan vs. Brazil match in Houston on Monday: That's me at halftime, with Japan still up...
about 2 months ago • 8 min read
Latest Digital / Social Media Marketing News & Insights Presented by Neal Schaffer In this week's newsletter: Stop framing Shorts and long-form as an either/or. Why keep writing for keywords when your buyers now vet you through AI? LinkedIn just made co-marketing native. Hey Reader, Hey [first name], You may have noticed my podcast has been quiet for about two months. That's been on purpose. I made a deliberate call to pause a few parts of my work and pour that time into building out my AI...
2 months ago • 7 min read