Neal Schaffer​

November 01, 2024

​EPISODE 385 - The Intersection Of Marketing And Customer Experience: A Conversation With Dan Gingiss​

Unlock the potential of your business as we unveil the secrets to customer experience marketing with insights from expert Dan Gingiss. Imagine transforming dissatisfied customers into loyal advocates through memorable experiences that naturally generate positive buzz. Gain exclusive access to strategies that identify at-risk customers early, incorporating their feedback to enhance their journey and differentiate your brand through exceptional service. Whether you're a small business owner or a seasoned marketing professional, discover how impactful small gestures can rival large-scale projects when it comes to winning over your audience.

​Maximizing LinkedIn For Business Growth​

Explore and learn key strategies to leverage LinkedIn effectively, based on my latest book, Maximizing LinkedIn for Business Growth.​

NEWS OF THE WEEK

​LinkedIn Launches Free AI Certification Courses​

LinkedIn now offers free AI certification courses to help professionals enhance their AI knowledge. Covering foundational AI topics, practical applications, and ethics, these courses are suitable for all experience levels and aim to boost career opportunities. Completing the courses earns users a LinkedIn certificate, which can increase visibility to employers and demonstrate AI expertise. This initiative aligns with LinkedIn's mission to equip members with relevant digital skills in a rapidly evolving market.

​

​Are We On The Verge Of A Self-Improving AI Explosion?​

Researchers are advancing the use of AI to improve other AI models, a method known as “AI to build AI.” This approach uses large language models (LLMs) to automate tasks like optimizing algorithms and refining data, aiming to create more efficient models while reducing resources. Challenges include ensuring accuracy, managing ethics, and addressing biases. Companies like Google DeepMind and OpenAI are leading these efforts, with AI-driven tools set to play a key role in future research.

​

​Meta Is Reportedly Developing A Search Engine For Its Chatbot​

Meta is reportedly building a search engine for its AI chatbot, aiming to improve user access to information within its ecosystem. The tool will leverage advanced AI capabilities, allowing Meta's chatbot to provide more direct, relevant answers rather than redirecting users to external links. This move aligns Meta with broader AI trends, similar to advancements by Google and other tech giants in integrating AI with search functionality.

​Write Memorable LinkedIn Posts 10x Faster!​

You don’t need to be a professional writer to build your personal brand on LinkedIn. ContentIn is designed to write engaging content in your style, creating posts that resonate with your readers.

SEARCH ADVICE

​How Pillar Pages Will Help Your Search Engine Rankings​

Pillar pages serve as comprehensive content hubs that cover broad topics in-depth, while linking to related, more focused pieces—supporting both user experience and SEO. This structure helps readers find answers easily and improves search rankings by signaling content depth. For effective pillar pages, choose a core topic relevant to your audience, create supporting content, and use internal linking to unify the theme. Pillar pages can also streamline your content strategy by aligning related topics and keywords, helping Google better understand your site's organization.

EMAIL ADVICE

​When And How To Use Images In B2B Emails​

Using images in B2B emails can enhance engagement when done right. Use visuals to support your message, not overpower it. Include images for product demos, infographics, and client testimonials. Make sure images are responsive and test for display on different devices. Always add alt text to ensure accessibility. Balancing visuals with concise text keeps the email effective without overwhelming recipients, increasing click-through rates and improving reader experience.

SOCIAL ADVICE

​How You Can Use Social Media KPIs To Increase Your Brand Awareness​

Social media KPIs (Key Performance Indicators) help track and measure the effectiveness of your social media strategy. Key metrics include engagement (likes, shares, comments), reach, follower growth, click-through rate (CTR), and conversions. Analyzing KPIs allows marketers to understand audience preferences, optimize content, and align social efforts with business goals. Setting clear KPIs based on your objectives ensures focused, data-driven insights that drive stronger results across your social channels.

AI ADVICE

​How The New York Times Is Using Generative AI As A Reporting Tool​

The New York Times is integrating AI tools to support, not replace, its reporters. AI assists in tasks like summarizing interviews, transcribing audio, and analyzing large data sets, allowing journalists to focus on creative storytelling and investigative work. The goal is to enhance efficiency while maintaining human oversight in content creation. This approach aims to responsibly balance technological innovation with journalistic integrity, ensuring AI complements rather than overtakes traditional reporting methods.

​Digital Threads​

This comprehensive playbook demystifies digital marketing, offering a clear roadmap to building and growing your brand on a realistic budget.

​How To Evolve Your Marketing With AI In Social Media​

AI is transforming social media marketing by automating processes and personalizing user experiences. From content creation to customer service, AI tools enable brands to produce targeted, high-quality posts efficiently, analyze audience behavior, and engage customers in real-time. With AI-driven insights, brands can improve social listening, refine ad targeting, and even detect trends early. My new blog post offers insights into the most impactful AI applications for social media to help marketers enhance their strategy and reach.

​13 Recommended Social Media Search Engines​

Social media search is a powerful tool for marketers to discover trends, monitor brand reputation, and engage with audiences directly. By using advanced search techniques across platforms like Twitter, Instagram, and LinkedIn, brands can gain insights into customer sentiment, competitive activities, and industry developments in real time. Leveraging social media search effectively helps businesses stay informed, tailor content to audience preferences, and address customer needs proactively, enhancing both engagement and brand loyalty.

Have a question or need some help with your digital or social media marketing? Join my mastermind! Click here or on the image for more details!